Client Success Stories

    Real results from real campaigns. See how we've helped businesses across industries achieve exceptional growth through data-driven digital marketing strategies.

    Meta Ads
    E-commerce Home Goods
    Florida-based home organization brand

    Seasonal business struggling with year-round profitability

    Overview

    A 10+ year old hurricane shutter business faced declining sales during off-season months and needed to maintain revenue consistency throughout the year.

    The Challenge

    The client's business was heavily seasonal, with 80% of revenue concentrated in hurricane season (June-November). During off-peak months, the company struggled to maintain profitability while keeping their team employed. Previous marketing efforts focused solely on direct response during peak season, missing opportunities for brand building and year-round engagement. The client had tried multiple agencies before but saw diminishing returns as competition intensified in Florida's home improvement market. Their Facebook pixel data was corrupted from previous poor implementation, making retargeting nearly impossible.

    Read more

    Our Solution

    • Developed a dual-campaign strategy: conversion-focused ads during hurricane season and brand awareness + retargeting during off-season
    • Implemented dynamic product catalogs with automated seasonal messaging
    • Created custom audiences based on home ownership data and weather patterns
    • Launched educational content campaigns highlighting year-round home protection benefits
    • + 3 more strategies

    Results

    127%
    Year-over-Year Growth
    +285%
    Off-Season Revenue
    6.2x
    ROAS
    -42%
    Customer Acquisition Cost

    "Evan and his team grew our sales by over 100% year-over-year. They mastered every channel and exceeded our expectations in every way. The off-season used to be our biggest headache—now it's a consistent revenue driver."

    Michael Joiner, Owner

    Google Ads
    B2B SaaS
    Cloud Communications Platform

    High-value enterprise leads with long sales cycles

    Overview

    A VoIP and business communications provider needed to increase qualified enterprise leads while competing against established players with larger budgets.

    The Challenge

    The client faced intense competition in a crowded market dominated by major carriers and tech giants. Their previous Google Ads strategy focused on broad keywords with poor conversion rates and high CPCs, sometimes paying $75+ per click for generic terms like 'business phone.' The sales team was overwhelmed with unqualified leads from small businesses when the target was mid-market and enterprise. The cost per SQL was $890—unsustainable for their target deal sizes. Attribution was broken, with no visibility into which campaigns actually drove pipeline.

    Read more

    Our Solution

    • Restructured account with tightly themed ad groups focused on specific business solutions and pain points
    • Implemented Customer Match and similar audiences for enterprise targeting using first-party CRM data
    • Created dedicated landing pages for each industry vertical with tailored messaging and social proof
    • Deployed smart bidding strategies optimized for high-value conversions using offline conversion imports
    • + 3 more strategies

    Results

    +340%
    Lead Volume
    -58%
    Cost Per Lead
    4.8x
    SQL Rate
    +$2.4M
    Pipeline Value

    "Evan is a results machine. He took our underperforming ad spend, rebuilt it from the ground up, and turned it into a consistent revenue engine. Our sales team finally has quality leads they can actually close."

    Ari Rabban, CEO, Phone.com

    TikTok Ads
    Direct-to-Consumer Beauty
    East Coast DTC skincare brand

    Breaking into a new demographic with viral potential

    Overview

    An eco-friendly skincare company needed to expand beyond their millennial customer base and tap into Gen Z buyers through authentic, engaging content.

    The Challenge

    The brand had strong Instagram presence but zero TikTok experience. Traditional beauty advertising approaches weren't resonating with TikTok's audience—polished studio content was being ignored. They needed to build brand awareness and drive sales while maintaining their sustainability messaging in a platform known for fast-paced, trend-driven content. Previous attempts to repurpose Instagram content for TikTok resulted in poor performance with CPMs 3x higher than platform average.

    Read more

    Our Solution

    • Developed TikTok-native creative strategy featuring user-generated content and behind-the-scenes manufacturing
    • Partnered with 15 micro-influencers (10K-100K followers) aligned with sustainability values
    • Launched Spark Ads to amplify organic viral content, turning customer reviews into ads
    • Created educational content series about sustainable beauty practices and ingredient sourcing
    • + 3 more strategies

    Results

    32%
    Revenue from TikTok
    +425%
    New Customer Acquisition
    +67%
    Avg. Order Value
    8.3x
    ROAS

    "Experience Advertising didn't just run ads—they helped us build a TikTok community. Every project turned into a positive ROI success story. Our Gen Z customer base went from non-existent to our fastest-growing segment."

    Kevin Schwery, Growth Strategy Expert

    LinkedIn Ads
    B2B Professional Services
    Chicago-based B2B consulting firm

    Generating qualified leads for high-ticket consulting services

    Overview

    A boutique consulting firm specializing in enterprise software implementations needed to reach C-level decision makers at Fortune 1000 companies.

    The Challenge

    The firm's previous lead generation efforts relied heavily on networking and referrals, limiting their growth potential. They needed a scalable system to reach decision-makers at target accounts while maintaining their premium brand positioning. Traditional lead gen tactics on LinkedIn produced low-quality leads that sales couldn't convert—the InMail response rate was under 3%, and cost per lead exceeded $450. Content was being consumed but not converting to sales conversations.

    Read more

    Our Solution

    • Developed account-based marketing campaigns targeting specific Fortune 1000 companies in their ICP
    • Created thought leadership content campaigns positioning executives as industry experts
    • Implemented LinkedIn Lead Gen Forms with custom qualification questions to filter unqualified leads
    • Built multi-stage nurture sequences using Matched Audiences and website retargeting
    • + 3 more strategies

    Results

    +520%
    Enterprise Meetings
    -64%
    Cost Per Qualified Lead
    3.2x
    Close Rate
    $8.7M
    Pipeline Created

    "Evan's insights and expertise have been second to none. He's a true partner who delivers results and teaches along the way. We've completely transformed how we approach enterprise client acquisition."

    Valerie Fox, Marketing Director

    Affiliate Marketing
    E-commerce Fashion
    Women's apparel brand

    Building revenue channel from zero without discounting

    Overview

    An upscale fashion retailer wanted to expand their customer acquisition channels while protecting their brand positioning and avoiding the race-to-bottom discounting common in affiliate marketing.

    The Challenge

    The brand was hesitant about affiliate marketing due to concerns about brand dilution and coupon proliferation. They had no existing affiliate program infrastructure and were skeptical that partners could drive sales without heavy discounting. Previous attempts with major affiliate networks resulted in poor-quality traffic and brand misalignment—discount sites and coupon aggregators dominated, eroding their premium positioning and training customers to wait for deals.

    Read more

    Our Solution

    • Recruited curated network of fashion bloggers and style influencers aligned with brand values
    • Implemented performance tiers rewarding quality over volume with escalating commission rates
    • Created exclusive product previews and content assets for top-performing affiliates
    • Developed co-branded content assets and seasonal campaign materials
    • + 3 more strategies

    Results

    37% of total
    Affiliate Revenue
    200+ active
    Partner Network
    +89%
    Customer LTV
    -23%
    Return Rate

    "Experience Advertising built an affiliate marketing revenue stream for my client from scratch without offering any coupons! He constantly comes up with new ideas to grow the campaign. The quality of partners and traffic exceeded all expectations."

    Matt Silvers, E-commerce Director

    Conversion Optimization
    E-commerce Electronics
    Consumer Electronics Recycling Platform

    High traffic but low conversion rates

    Overview

    An electronics trade-in marketplace had strong organic traffic but struggled to convert visitors into customers, with cart abandonment rates above industry average.

    The Challenge

    The site received 500,000+ monthly visitors from SEO but conversion rates were 40% below industry benchmarks. User testing revealed confusion about the trade-in process, trust concerns about device valuation, and friction in the checkout flow. The existing design prioritized visual appeal over conversion optimization. Mobile users (60% of traffic) had an even worse experience, with a 7-step process that lost users at every stage.

    Read more

    Our Solution

    • Redesigned entire user experience with conversion-focused architecture based on 200+ user session recordings
    • Simplified multi-step trade-in process from 7 steps to 3 with progress indicators
    • Added real-time price estimates and instant valuation feedback using device identification
    • Implemented trust signals including 2,400+ verified customer reviews and guarantee badges
    • + 3 more strategies

    Results

    +143%
    Conversion Rate
    -67%
    Cart Abandonment
    +34%
    Average Order Value
    +201%
    Mobile Conversions

    "Evan is one of the most creative and practical marketing minds I've worked with. He improved our conversion rate by 143% and completely reshaped our user experience. Revenue increased without spending more on traffic."

    Marc Leff, CEO, SmartphoneRecycling.com

    Retargeting & Remarketing
    D2C Consumer Goods
    Premium Pet Products Company

    Abandoned carts and high customer acquisition costs

    Overview

    A direct-to-consumer pet food and supplies company was losing 78% of shopping carts and paying unsustainable acquisition costs for first-time buyers.

    The Challenge

    The client was spending $85 per customer acquisition but only seeing $42 average first order value. Cart abandonment emails had low open rates (<12%) and their basic retargeting was showing the same generic ads to everyone. They had no cross-platform strategy—users would see Meta ads but then convert on Google, with no attribution connection. Customer data was siloed and couldn't be used effectively for personalization.

    Read more

    Our Solution

    • Built unified customer data platform connecting all touchpoints for holistic view
    • Implemented dynamic product retargeting across Meta, Google Display, and email
    • Created behavioral segmentation with customized messaging for browse, cart, and checkout abandoners
    • Developed sequential ad strategies that evolved based on user engagement level
    • + 3 more strategies

    Results

    28%
    Cart Recovery Rate
    -47%
    Customer Acquisition Cost
    9.2x
    Retargeting ROAS
    +156%
    Repeat Purchase Rate

    "The retargeting strategy transformed our economics. We're now profitable on first purchase instead of waiting for the second order. Cart recovery alone added $180K in monthly revenue."

    Jennifer Walsh, VP Marketing

    Reddit Ads
    Fintech / Personal Finance
    Personal Finance App Startup

    Reaching engaged communities with authentic messaging

    Overview

    A budgeting app startup needed to reach financially-conscious millennials in authentic ways that wouldn't trigger Reddit's notorious ad skepticism.

    The Challenge

    Reddit's user base is highly suspicious of advertising, and previous attempts at promoted posts had resulted in negative comments and poor brand perception. The client was also competing against established personal finance apps with 10x their budget. Traditional ad formats weren't working—polished promotional content was downvoted and hidden. The target subreddits (r/personalfinance, r/FinancialIndependence) had strict self-promotion rules.

    Read more

    Our Solution

    • Developed Reddit-native creative strategy using authentic user stories and real app screenshots
    • Launched AMA (Ask Me Anything) campaigns with the founder providing genuine financial advice
    • Created educational content about budgeting principles that added value before mentioning the product
    • Targeted high-intent subreddits like r/povertyfinance, r/frugal, and r/YNAB with empathetic messaging
    • + 3 more strategies

    Results

    -52%
    Cost Per Install
    +184%
    User Engagement
    87% positive
    Brand Sentiment
    +340%
    Organic Referrals

    "Reddit was supposed to be impossible for advertising, but Experience Advertising cracked the code. The community actually embraces our brand now—we went from being downvoted to being recommended."

    Marcus Chen, Founder & CEO

    Strategic Consulting
    E-commerce Multi-Category
    Online Retailer with $5M Annual Revenue

    Declining revenue with inefficient marketing spend

    Overview

    An established e-commerce company with declining year-over-year revenue engaged Evan Weber for strategic consulting to diagnose issues and create a turnaround plan.

    The Challenge

    Revenue had declined 23% over two years despite increasing ad spend by 40%. The client was running campaigns on five platforms with no clear strategy, inconsistent creative, and no attribution model. Internal team was burned out and demoralized, agency relationships had soured, and the CEO was considering shutting down the business. Marketing spend was bleeding money with ROAS below 1.5x across all channels.

    Read more

    Our Solution

    • Conducted comprehensive audit of all marketing channels, tech stack, and customer journey
    • Identified 3 profitable segments being underserved and 2 unprofitable channels wasting budget
    • Developed 90-day turnaround plan with prioritized quick wins and long-term structural changes
    • Provided bi-weekly consulting sessions with marketing team for training and accountability
    • + 3 more strategies

    Results

    +67%
    Revenue Recovery
    +124%
    Marketing Efficiency
    4.2x
    Profitable ROAS
    Transformed
    Team Confidence

    "Evan didn't just tell us what was wrong—he showed us how to fix it and trained our team to maintain results. His consulting engagement saved our business. We went from considering closing to our best quarter ever."

    Robert Thornton, CEO

    Multi-Platform Ad Management
    B2B SaaS / Technology
    Series A HR tech platform

    Scaling across multiple ad platforms while maintaining efficiency

    Overview

    A growing B2B SaaS company needed to scale their advertising across Google, Meta, LinkedIn, and programmatic while maintaining target CAC and optimizing for pipeline, not just leads.

    The Challenge

    The client was running ads on four platforms with four different agencies and no unified strategy. Each platform was optimized in isolation, leading to audience overlap, budget inefficiencies, and conflicting messaging. Attribution was a mess—sales couldn't tell which channels were actually driving pipeline. The CFO was threatening to cut marketing budget without proof of ROI, and CAC had risen 85% over 18 months.

    Read more

    Our Solution

    • Consolidated all paid media under single management with unified strategy and measurement
    • Built custom attribution model connecting ad platforms to Salesforce pipeline and revenue
    • Implemented cross-platform frequency management and audience suppression
    • Developed platform-specific creative strategies aligned under consistent brand messaging
    • + 3 more strategies

    Results

    $14.2M
    Pipeline Generated
    -38%
    Customer Acquisition Cost
    +267%
    Marketing Qualified Leads
    5.8x
    Blended ROAS

    "Finally, one team that understands how all the pieces fit together. Experience Advertising brought order to our chaos and proved that marketing is our growth engine, not a cost center. The CFO is now our biggest advocate."

    Sarah Mitchell, VP of Marketing

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