Digital Marketing Consulting with Evan Weber
Marketing consulting helps owners and internal teams choose priorities, review agency or campaign performance, and make an actionable growth plan.
Get expert guidance from a 20+ year marketing veteran who's helped scale over 400 companies. Whether you need strategic direction, campaign optimization, or growth planning, gain clarity and actionable insights in focused consulting sessions.
What You'll Gain
Consulting Services
Marketing Strategy Consulting
Develop comprehensive marketing strategies aligned with your business goals and growth objectives.
Ad Campaign Audits
Deep-dive analysis of your current advertising efforts with actionable recommendations for improvement.
Growth Strategy Sessions
Strategic planning sessions focused on scaling your business profitably across multiple channels.
Team Training & Workshops
Empower your in-house team with expert training on advertising platforms, analytics, and optimization.
Why Work with Evan?
20+ Years Experience
Learn from a veteran who's scaled 400+ companies
Proven Frameworks
Battle-tested strategies that drive results
Actionable Insights
Leave with clear next steps and implementation plans
Frequently Asked Questions
Should we hire a consultant or an agency for execution?
Choose consulting when your team can execute but needs diagnosis, prioritization, or an experienced second opinion. Choose campaign management when you also need ongoing operational work. A combined engagement should explicitly separate strategy from execution responsibilities.
Can consulting cover ecommerce beyond advertising?
Yes. The discussion can include offers, product pages, conversion friction, retention, affiliate programs, and acquisition economics. Start with the constraint most likely to affect the business rather than assuming more traffic is the answer.
What should we leave a strategy engagement with?
Agree on the deliverable before starting: a prioritized action plan, an account review, a decision memo, or a defined implementation roadmap. Recommendations should state their evidence, tradeoffs, owner, and next check rather than remain a list of general ideas.
How are consulting fees and scope determined?
The proposal should reflect the question, preparation, participants, deliverables, and level of continuing involvement. A single review and an ongoing advisory engagement require different commitments. Discuss scope with Evan before assuming a standard package.
Who does the consulting , Evan personally, or someone else?
Every consulting session is with Evan Weber personally. You aren't handed to a junior consultant or strategist , you're working 1:1 with a marketer who has managed over $100M in ad spend across 300+ companies in the last 20 years.
What can a consulting engagement cover?
Common engagements include: paid-media audits across Google, Meta, TikTok, LinkedIn and others; affiliate program strategy; conversion rate optimization roadmaps; in-house team training and process design; full-funnel growth strategy; and pre-launch strategy for new products or markets. We tailor each engagement to the questions you actually need answered.
How long is a typical engagement?
Most engagements run between a single deep-dive audit session and a multi-month retainer. Short engagements work well for second opinions, audits, and team training. Longer retainers make sense when you want Evan involved in ongoing strategy and KPI review , without paying for a full agency.
Do you sign NDAs and work with sensitive data?
Yes. We routinely sign mutual NDAs and operate with privileged access to ad accounts, analytics, CRM, and revenue data. Everything you share stays confidential and is never used in marketing materials without explicit written consent.
Is consulting a fit if I already have an agency or in-house team?
Often, yes. A lot of our consulting work is for companies whose in-house team or agency is doing fine on execution but is missing strategic outside perspective. We work alongside your team , not against them , and our deliverables are designed to be implemented by whoever is closest to the work.
Work with Evan on a specific growth decision
Consulting works best when the company brings a concrete question, useful evidence, and someone who can act on the recommendations.
What to bring to the first conversation
Bring your business goals, current acquisition channels, customer economics, and the decision you need to make. Share the relevant reports and constraints rather than collecting every available dashboard.
What to agree on before work begins
Agree on the question, scope, format of the recommendations, and who will implement them. An engagement may focus on a second opinion, a campaign review, ecommerce priorities, team guidance, or ongoing strategic decisions.
How the approach changes for your business
We adapt the plan to your customers, offer, operating constraints and available data. The first conversation establishes whether this service fits your goals and what work belongs in the scope.
Small businesses and owner-led teams
Choose a realistic first channel, establish measurement and align the plan with available time and budget.
Ecommerce brands
Review acquisition costs, repeat purchases, merchandising and channel mix against margin.
B2B, SaaS and professional services
Connect marketing activity with customer fit, sales follow-up and qualified pipeline.
Established companies and internal marketing teams
Review agency scopes, reporting, channel allocation and responsibilities for implementation.
Management scope and responsibilities
Business and channel review, prioritized recommendations, decision criteria and an agreed action plan. Consulting and ongoing campaign execution are different scopes.
Fees, budgets and additional costs
The number of channels, depth of review and follow-up support determine the engagement. Confirm deliverables and fee before scheduling paid consulting work.
A practical decision example
When several channels claim the same sale, the first consulting task may be to reconcile reporting definitions before moving budget. A clear decision framework can be more useful than adding another channel. This is an illustrative engagement question.
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Schedule Your Consultation
Book a 30-minute strategy session with Evan Weber and get personalized recommendations to accelerate your business growth.