Get expert guidance from a 20+ year marketing veteran who's helped scale over 400 companies. Whether you need strategic direction, campaign optimization, or growth planning, gain clarity and actionable insights in focused consulting sessions.
Develop comprehensive marketing strategies aligned with your business goals and growth objectives.
Deep-dive analysis of your current advertising efforts with actionable recommendations for improvement.
Strategic planning sessions focused on scaling your business profitably across multiple channels.
Empower your in-house team with expert training on advertising platforms, analytics, and optimization.
Learn from a veteran who's scaled 400+ companies
Battle-tested strategies that drive results
Leave with clear next steps and implementation plans
Choose consulting when your team can execute but needs diagnosis, prioritization, or an experienced second opinion. Choose campaign management when you also need ongoing operational work. A combined engagement should explicitly separate strategy from execution responsibilities.
Yes. The discussion can include offers, product pages, conversion friction, retention, affiliate programs, and acquisition economics. Start with the constraint most likely to affect the business rather than assuming more traffic is the answer.
Agree on the deliverable before starting: a prioritized action plan, an account review, a decision memo, or a defined implementation roadmap. Recommendations should state their evidence, tradeoffs, owner, and next check rather than remain a list of general ideas.
The proposal should reflect the question, preparation, participants, deliverables, and level of continuing involvement. A single review and an ongoing advisory engagement require different commitments. Discuss scope with Evan before assuming a standard package.
Every consulting session is with Evan Weber personally. You aren't handed to a junior consultant or strategist , you're working 1:1 with a marketer who has managed over $100M in ad spend across 300+ companies in the last 20 years.
Common engagements include: paid-media audits across Google, Meta, TikTok, LinkedIn and others; affiliate program strategy; conversion rate optimization roadmaps; in-house team training and process design; full-funnel growth strategy; and pre-launch strategy for new products or markets. We tailor each engagement to the questions you actually need answered.
Most engagements run between a single deep-dive audit session and a multi-month retainer. Short engagements work well for second opinions, audits, and team training. Longer retainers make sense when you want Evan involved in ongoing strategy and KPI review , without paying for a full agency.
Yes. We routinely sign mutual NDAs and operate with privileged access to ad accounts, analytics, CRM, and revenue data. Everything you share stays confidential and is never used in marketing materials without explicit written consent.
Often, yes. A lot of our consulting work is for companies whose in-house team or agency is doing fine on execution but is missing strategic outside perspective. We work alongside your team , not against them , and our deliverables are designed to be implemented by whoever is closest to the work.
Consulting works best when the company brings a concrete question, useful evidence, and someone who can act on the recommendations.
Bring your business goals, current acquisition channels, customer economics, and the decision you need to make. Share the relevant reports and constraints rather than collecting every available dashboard.
Agree on the question, scope, format of the recommendations, and who will implement them. An engagement may focus on a second opinion, a campaign review, ecommerce priorities, team guidance, or ongoing strategic decisions.
When several channels claim the same sale, the first consulting task may be to reconcile reporting definitions before moving budget. A clear decision framework can be more useful than adding another channel. This is an illustrative engagement question.
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