Florida-based hurricane shutter and home protection company
A 10+ year old hurricane shutter business was generating 80% of revenue in a 5-month window. Off-season months were unprofitable. Previous Facebook campaigns had corrupted pixel data and no real attribution.
The Challenge
Heavily seasonal revenue with no off-season marketing strategy. Facebook pixel was corrupted from a prior agency. Competition was intensifying in the Florida home protection market. Direct response-only approach missed brand building entirely.
Our Approach
- Rebuilt Facebook Conversion API from scratch with server-side tracking
- Created a dual-campaign architecture: conversion campaigns during hurricane season, brand awareness and retargeting during off-peak months
- Built custom lookalike audiences from the top 5% of customers by lifetime value
- Launched educational video content on home protection benefits year-round
- Implemented dynamic product catalogs with automated seasonal creative swaps
"Evan and his team grew our sales by over 100% year-over-year. They mastered every channel and exceeded our expectations. The off-season used to be our biggest headache — now it's a consistent revenue driver."
— Michael Joiner, Owner
The Takeaway
Seasonal businesses can generate year-round revenue — they just need two distinct campaign strategies for two distinct buying modes.
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