Meta Ads
    E-commerce Home Goods

    Florida-based home organization brand

    Seasonal business struggling with year-round profitability

    18 months
    3 specialists
    127%
    Year-over-Year Growth
    +285%
    Off-Season Revenue
    6.2x
    ROAS
    -42%
    Customer Acquisition Cost

    Overview

    A 10+ year old hurricane shutter business faced declining sales during off-season months and needed to maintain revenue consistency throughout the year.

    The Challenge

    The client's business was heavily seasonal, with 80% of revenue concentrated in hurricane season (June-November). During off-peak months, the company struggled to maintain profitability while keeping their team employed. Previous marketing efforts focused solely on direct response during peak season, missing opportunities for brand building and year-round engagement. The client had tried multiple agencies before but saw diminishing returns as competition intensified in Florida's home improvement market. Their Facebook pixel data was corrupted from previous poor implementation, making retargeting nearly impossible.

    Our Solution

    Developed a dual-campaign strategy: conversion-focused ads during hurricane season and brand awareness + retargeting during off-season
    Implemented dynamic product catalogs with automated seasonal messaging
    Created custom audiences based on home ownership data and weather patterns
    Launched educational content campaigns highlighting year-round home protection benefits
    Optimized ad creative with video testimonials and installation walkthroughs
    Rebuilt and properly configured Facebook Conversion API for server-side tracking
    Created lookalike audiences from highest-LTV customers for prospecting

    Technologies & Tools Used

    Meta Business Suite
    Conversion API
    Dynamic Ads
    Customer Match

    Results Achieved

    127%
    Year-over-Year Growth
    +285%
    Off-Season Revenue
    6.2x
    ROAS
    -42%
    Customer Acquisition Cost
    "Evan and his team grew our sales by over 100% year-over-year. They mastered every channel and exceeded our expectations in every way. The off-season used to be our biggest headache—now it's a consistent revenue driver."
    M

    Michael Joiner

    Owner

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