ExperienceAdvertising
    Back to Case Studies
    LinkedIn Ads
    B2B Professional Services

    Chicago-based B2B consulting firm

    Generating qualified leads for high-ticket consulting services

    14 months
    2 specialists
    +520%
    Enterprise Meetings
    -64%
    Cost Per Qualified Lead
    3.2x
    Close Rate
    $8.7M
    Pipeline Created

    Overview

    A boutique consulting firm specializing in enterprise software implementations needed to reach C-level decision makers at Fortune 1000 companies.

    The Challenge

    The firm's previous lead generation efforts relied heavily on networking and referrals, limiting their growth potential. They needed a scalable system to reach decision-makers at target accounts while maintaining their premium brand positioning. Traditional lead gen tactics on LinkedIn produced low-quality leads that sales couldn't convert—the InMail response rate was under 3%, and cost per lead exceeded $450. Content was being consumed but not converting to sales conversations.

    Our Solution

    Developed account-based marketing campaigns targeting specific Fortune 1000 companies in their ICP
    Created thought leadership content campaigns positioning executives as industry experts
    Implemented LinkedIn Lead Gen Forms with custom qualification questions to filter unqualified leads
    Built multi-stage nurture sequences using Matched Audiences and website retargeting
    Launched executive-authored thought leadership ads and case study promotions
    Integrated with Salesforce for real-time lead routing to appropriate sales reps
    Developed Conversation Ads for personalized, interactive lead qualification

    Technologies & Tools Used

    LinkedIn Campaign Manager
    Lead Gen Forms
    Matched Audiences
    Salesforce

    Results Achieved

    +520%
    Enterprise Meetings
    -64%
    Cost Per Qualified Lead
    3.2x
    Close Rate
    $8.7M
    Pipeline Created
    "Evan's insights and expertise have been second to none. He's a true partner who delivers results and teaches along the way. We've completely transformed how we approach enterprise client acquisition."
    V

    Valerie Fox

    Marketing Director

    Related Case Studies

    Meta Ads
    Florida-based home organization brand

    Seasonal business struggling with year-round profitability

    127%Year-over-Year Growth
    Google Ads
    Cloud Communications Platform

    High-value enterprise leads with long sales cycles

    +340%Lead Volume
    TikTok Ads
    East Coast DTC skincare brand

    Breaking into a new demographic with viral potential

    32%Revenue from TikTok

    Ready to Achieve Similar Results?

    Let's discuss how we can create a custom linkedin ads strategy to scale your business and achieve your goals.