Boutique enterprise software implementation consultancy
A consulting firm targeting Fortune 1000 accounts was relying entirely on referrals for growth. InMail response rates were under 3%. Cost per lead exceeded $450 and sales couldn't convert them.
The Challenge
Premium positioning made most lead gen tactics off-brand. Content was being consumed but not converting. No scalable outreach system. Traditional promoted posts produced generic leads far outside the target ICP.
Our Approach
- Developed account-based campaigns targeting specific Fortune 1000 companies by name using Matched Audiences
- Created thought leadership content positioning firm executives as recognized industry authorities
- Implemented LinkedIn Lead Gen Forms with qualification questions that pre-screened for decision-maker level
- Built multi-stage nurture sequences across sponsored content and conversation ads
- Integrated with Salesforce for real-time lead routing with quality scoring
"Evan's insights have been second to none. He completely transformed how we approach enterprise client acquisition — from referral-dependent to a scalable outbound engine."
— Valerie Fox, Marketing Director
The Takeaway
LinkedIn ABM works when you stop broadcasting to job titles and start targeting specific companies with messaging written for their exact business problems.
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