Illustrative strategy example
Growth Consulting
Ecommerce
An ecommerce growth review
Choose the constraint to solve before adding spend.
Monitor
Contribution margin
Monitor
Acquisition cost
Monitor
Conversion rate
Monitor
Repeat purchase rate
Overview
An ecommerce business needs to connect acquisition, conversion, retention, and margin in one decision plan.
The Challenge
A revenue decline may reflect stock, returns, conversion friction, acquisition costs, or retention. Review these separately before assigning the problem to one channel.
Proposed Approach
Reconcile store revenue, returns, and media costs.
Review funnel and retention data.
Rank findings by likely business impact and effort.
Assign clear owners and measurement checkpoints.
What to Measure
Monitor
Contribution margin
Monitor
Acquisition cost
Monitor
Conversion rate
Monitor
Repeat purchase rate
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