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    Strategic Consulting
    E-commerce Multi-Category

    Online Retailer with $5M Annual Revenue

    Declining revenue with inefficient marketing spend

    6 months consulting
    1 consultant + internal team
    +67%
    Revenue Recovery
    +124%
    Marketing Efficiency
    4.2x
    Profitable ROAS
    Transformed
    Team Confidence

    Overview

    An established e-commerce company with declining year-over-year revenue engaged Evan Weber for strategic consulting to diagnose issues and create a turnaround plan.

    The Challenge

    Revenue had declined 23% over two years despite increasing ad spend by 40%. The client was running campaigns on five platforms with no clear strategy, inconsistent creative, and no attribution model. Internal team was burned out and demoralized, agency relationships had soured, and the CEO was considering shutting down the business. Marketing spend was bleeding money with ROAS below 1.5x across all channels.

    Our Solution

    Conducted comprehensive audit of all marketing channels, tech stack, and customer journey
    Identified 3 profitable segments being underserved and 2 unprofitable channels wasting budget
    Developed 90-day turnaround plan with prioritized quick wins and long-term structural changes
    Provided bi-weekly consulting sessions with marketing team for training and accountability
    Rebuilt measurement infrastructure with proper attribution and CAC/LTV tracking
    Created marketing calendar aligning promotional cadence with inventory and cash flow
    Mentored internal team on campaign optimization and testing frameworks

    Technologies & Tools Used

    Google Analytics 4
    Triple Whale
    Marketing Audit Framework

    Results Achieved

    +67%
    Revenue Recovery
    +124%
    Marketing Efficiency
    4.2x
    Profitable ROAS
    Transformed
    Team Confidence
    "Evan didn't just tell us what was wrong—he showed us how to fix it and trained our team to maintain results. His consulting engagement saved our business. We went from considering closing to our best quarter ever."
    R

    Robert Thornton

    CEO

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