Building revenue channel from zero without discounting
An upscale fashion retailer wanted to expand their customer acquisition channels while protecting their brand positioning and avoiding the race-to-bottom discounting common in affiliate marketing.
The brand was hesitant about affiliate marketing due to concerns about brand dilution and coupon proliferation. They had no existing affiliate program infrastructure and were skeptical that partners could drive sales without heavy discounting. Previous attempts with major affiliate networks resulted in poor-quality traffic and brand misalignment—discount sites and coupon aggregators dominated, eroding their premium positioning and training customers to wait for deals.
"Experience Advertising built an affiliate marketing revenue stream for my client from scratch without offering any coupons! He constantly comes up with new ideas to grow the campaign. The quality of partners and traffic exceeded all expectations."
Matt Silvers
E-commerce Director
Seasonal business struggling with year-round profitability
High-value enterprise leads with long sales cycles
Breaking into a new demographic with viral potential