High-value enterprise leads with long sales cycles
A VoIP and business communications provider needed to increase qualified enterprise leads while competing against established players with larger budgets.
The client faced intense competition in a crowded market dominated by major carriers and tech giants. Their previous Google Ads strategy focused on broad keywords with poor conversion rates and high CPCs, sometimes paying $75+ per click for generic terms like 'business phone.' The sales team was overwhelmed with unqualified leads from small businesses when the target was mid-market and enterprise. The cost per SQL was $890—unsustainable for their target deal sizes. Attribution was broken, with no visibility into which campaigns actually drove pipeline.
"Evan is a results machine. He took our underperforming ad spend, rebuilt it from the ground up, and turned it into a consistent revenue engine. Our sales team finally has quality leads they can actually close."
Ari Rabban
CEO, Phone.com
Seasonal business struggling with year-round profitability
Breaking into a new demographic with viral potential
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