High traffic but low conversion rates
An electronics trade-in marketplace had strong organic traffic but struggled to convert visitors into customers, with cart abandonment rates above industry average.
The site received 500,000+ monthly visitors from SEO but conversion rates were 40% below industry benchmarks. User testing revealed confusion about the trade-in process, trust concerns about device valuation, and friction in the checkout flow. The existing design prioritized visual appeal over conversion optimization. Mobile users (60% of traffic) had an even worse experience, with a 7-step process that lost users at every stage.
"Evan is one of the most creative and practical marketing minds I've worked with. He improved our conversion rate by 143% and completely reshaped our user experience. Revenue increased without spending more on traffic."
Marc Leff
CEO, SmartphoneRecycling.com
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