Electronics trade-in and recycling marketplace
A device trade-in platform had 500,000+ monthly organic visitors but conversion rates 40% below industry benchmarks. Mobile users (60% of traffic) faced a 7-step process with steep drop-off at every stage.
The Challenge
User testing revealed confusion about the valuation process, trust gaps, and friction in checkout. The design team had prioritized visual polish over conversion mechanics. Cart abandonment was costing tens of thousands in monthly revenue.
Our Approach
- Analyzed 200+ session recordings to map exact drop-off points in the user flow
- Simplified trade-in flow from 7 steps to 3 with clear progress indicators and instant pricing feedback
- Added real-time device valuation with price lock guarantees to build confidence
- Implemented 2,400+ verified customer reviews and trust badges throughout the checkout path
- Rebuilt mobile experience with thumb-optimized CTAs and one-click device selection
- A/B tested 50+ variations of CTAs, layouts, and offer framing to find statistically significant winners
"Evan improved our conversion rate by 143% and completely reshaped our user experience. Revenue increased without spending a dollar more on traffic."
— Marc Leff, CEO, SmartphoneRecycling.com
The Takeaway
Most CRO wins aren't found in button colors — they're found by eliminating the friction and uncertainty that's quietly killing your conversion rate.
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