Connected TV (CTV) Advertising Agency
Your audience is streaming. Your ad budget should follow. Streaming now accounts for 42-45% of all U.S. TV viewership, with CTV ad spend reaching $28.8 billion in 2024. We help brands tap into this massive shift with data-driven streaming TV campaigns that deliver real, measurable results.
The Streaming TV Opportunity
Digital video—including CTV, social video, and online video—is predicted to capture nearly 60% of all TV/video ad spend in 2025
Why Managed Streaming TV Campaigns Are a Smart Bet
Streaming ads combine television's premium reach with digital-style targeting and measurability
Combine television's premium reach with digital-style audience targeting. Use first-party data, CRM, behavioral signals, and demographic filters to serve ads to high-intent prospects.
CTV ads deliver 90%+ completion rates, far higher than skippable social or web video. Viewers are engaged, on the couch, actively watching premium content.
Track actual conversions, site visits, revenue lift, and cross-channel impact — the same accountability you expect from search, social, or display advertising.
Over 90% of CTV ad spend is transacted programmatically. Test with modest budgets, scale performance, and integrate with your existing digital strategy.
Our Full-Service CTV Management Process
When you partner with Experience Advertising, we handle every moving part of your streaming TV campaigns
Leverage your first-party data, lookalike modeling, and smart segmentation to reach the right viewers with precision targeting.
Whether you have existing video assets or need help developing streaming-ready spots, we ensure your creative is optimized for the big screen.
Manage programmatic CTV inventory across premium streamers, streaming apps, and connected devices for maximum reach.
Performance tuning for creatives, audience segments, pacing, and frequency to continuously improve campaign results.
Transparent tracking, revenue attribution, and lift analysis that proves streaming TV's impact on your business.
Align streaming TV with paid search, social ads, retargeting, email, and your entire marketing ecosystem for unified results.
Who Should Consider CTV Advertising?
Streaming TV advertising makes the most sense for brands that want premium reach with performance-level accountability.
- Brands wanting fresh, incremental traffic beyond search and social
- Mid- to high-ticket products, subscriptions, or services (ecommerce, SaaS, B2B, lead-gen)
- Companies that value brand prestige but demand performance metrics
- Businesses wanting to reach consumers in a calm, focused, premium environment
- Organizations preferring data-driven decisions, measurable ROI, and scalable control
Why Now Is the Time
Streaming adoption continues to surge, ad spend is shifting further to CTV, and the technology now exists to treat TV like a performance channel. If you don't build this into your media mix now, you risk being late to the largest shift in TV advertising in decades.
Let's build a streaming-first performance strategy — and execute it with precision, creativity, and accountability.
Frequently Asked Questions About CTV Advertising
Common questions about Connected TV and streaming TV advertising
What is Connected TV (CTV) advertising?
Connected TV advertising refers to video ads served on internet-connected devices like smart TVs, Roku, Amazon Fire TV, Apple TV, gaming consoles, and streaming apps. Unlike traditional TV, CTV combines the premium viewing experience of television with the precision targeting and measurability of digital advertising.
How does CTV advertising differ from traditional TV advertising?
Traditional TV advertising uses broad demographic targeting and lacks precise attribution. CTV advertising offers digital-style targeting using first-party data, behavioral signals, and custom audiences, plus real-time performance tracking, conversion attribution, and the ability to optimize campaigns based on actual results.
What kind of budget do I need for CTV advertising?
CTV advertising is more accessible than traditional TV buys. With programmatic buying, you can start testing with budgets as low as $5,000-$10,000 per month. Once we identify winning audiences and creatives, we can scale campaigns profitably based on your performance goals.
How do you measure CTV advertising performance?
We track multiple metrics including ad completion rates (typically 90%+), website visits, conversion events, revenue lift, brand lift studies, and cross-channel attribution. Modern CTV platforms provide the same level of accountability you expect from search and social advertising.
What video assets do I need for CTV campaigns?
CTV ads typically work best as 15-second or 30-second non-skippable spots. If you have existing TV commercials or high-quality video content, we can adapt them for streaming. If you need new creative, we can help develop streaming-ready video assets optimized for the big screen experience.
Which streaming platforms can you advertise on?
We access premium inventory across major streaming platforms including Hulu, Peacock, Paramount+, Discovery+, Pluto TV, Tubi, and hundreds of other connected TV apps through programmatic buying. This gives you broad reach while maintaining precise audience targeting.
Ready to Reach Your Audience on the Big Screen?
Get in touch today to find out how we can launch and manage your first streaming TV campaign and start driving real results.
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