Abandoned carts and high customer acquisition costs
A direct-to-consumer pet food and supplies company was losing 78% of shopping carts and paying unsustainable acquisition costs for first-time buyers.
The client was spending $85 per customer acquisition but only seeing $42 average first order value. Cart abandonment emails had low open rates (<12%) and their basic retargeting was showing the same generic ads to everyone. They had no cross-platform strategy—users would see Meta ads but then convert on Google, with no attribution connection. Customer data was siloed and couldn't be used effectively for personalization.
"The retargeting strategy transformed our economics. We're now profitable on first purchase instead of waiting for the second order. Cart recovery alone added $180K in monthly revenue."
Jennifer Walsh
VP Marketing
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