Breaking into a new demographic with viral potential
An eco-friendly skincare company needed to expand beyond their millennial customer base and tap into Gen Z buyers through authentic, engaging content.
The brand had strong Instagram presence but zero TikTok experience. Traditional beauty advertising approaches weren't resonating with TikTok's audience—polished studio content was being ignored. They needed to build brand awareness and drive sales while maintaining their sustainability messaging in a platform known for fast-paced, trend-driven content. Previous attempts to repurpose Instagram content for TikTok resulted in poor performance with CPMs 3x higher than platform average.
"Experience Advertising didn't just run ads—they helped us build a TikTok community. Every project turned into a positive ROI success story. Our Gen Z customer base went from non-existent to our fastest-growing segment."
Kevin Schwery
Growth Strategy Expert
Seasonal business struggling with year-round profitability
High-value enterprise leads with long sales cycles
Generating qualified leads for high-ticket consulting services