ExperienceAdvertising
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    Multi-Platform Ad Management
    B2B SaaS / Technology

    Series A HR tech platform

    Scaling across multiple ad platforms while maintaining efficiency

    20 months
    4 specialists
    $14.2M
    Pipeline Generated
    -38%
    Customer Acquisition Cost
    +267%
    Marketing Qualified Leads
    5.8x
    Blended ROAS

    Overview

    A growing B2B SaaS company needed to scale their advertising across Google, Meta, LinkedIn, and programmatic while maintaining target CAC and optimizing for pipeline, not just leads.

    The Challenge

    The client was running ads on four platforms with four different agencies and no unified strategy. Each platform was optimized in isolation, leading to audience overlap, budget inefficiencies, and conflicting messaging. Attribution was a mess—sales couldn't tell which channels were actually driving pipeline. The CFO was threatening to cut marketing budget without proof of ROI, and CAC had risen 85% over 18 months.

    Our Solution

    Consolidated all paid media under single management with unified strategy and measurement
    Built custom attribution model connecting ad platforms to Salesforce pipeline and revenue
    Implemented cross-platform frequency management and audience suppression
    Developed platform-specific creative strategies aligned under consistent brand messaging
    Created unified testing framework to allocate budget to winning channels and campaigns
    Established monthly executive reporting with pipeline and revenue attribution by channel
    Built predictive models for budget allocation based on pipeline velocity by source

    Technologies & Tools Used

    Google Ads
    Meta Ads
    LinkedIn Ads
    The Trade Desk
    Salesforce

    Results Achieved

    $14.2M
    Pipeline Generated
    -38%
    Customer Acquisition Cost
    +267%
    Marketing Qualified Leads
    5.8x
    Blended ROAS
    "Finally, one team that understands how all the pieces fit together. Experience Advertising brought order to our chaos and proved that marketing is our growth engine, not a cost center. The CFO is now our biggest advocate."
    S

    Sarah Mitchell

    VP of Marketing

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    Ready to Achieve Similar Results?

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