WildFire is a tremendous advancement in building customer loyalty/retention, growing your Facebook Fans, and increasing viral exposure for your company and brand. I have been using the Wildfire campaign builder for the last year with my own company and our clients. Wildfire will allow you to run all types of sweepstakes and contests to your customers and also on your website to your traffic, which can increase your conversion rate. They have an easy to use wizard for setting up your contest or sweepstakes and it’s dirt cheap to use their platform. You can run a simple ‘Win an iPad from [companyname]” or a $500 shopping spree, etc..you can also run video contests and photo contests which people on Facebook can then vote on which makes it go viral. You can actually run 8 different types of contests and promotions. Everything is compliant with Facebook’s regulations.
What I love about the sweepstakes and contest running is that it rockets your Fans on Facebook like nothing I have ever seen. Once you set-up your sweepstakes or contest, you can promote in a variety of ways including: HTML email to your customer file, on your Thank You page (Order Confirmation), add it to your auto-responder emails, create a page in your Fan Page, promote it to your Fans, and even launch a graphic for the promotion in your website’s layout, which will allow you capture more of your site visitors contact information AND get them to Like your Fan Page. Once people enter the promotion it’s posted to their Facebook Wall so all their friends see it, and they can invite some friends from Facebook to check it out after they submit their entry. Wow…there is nothing else out there that can increase the excitement and hype around your company like running a contest or sweepstakes. Don’t be cheap with your prizes as more people will participate the juicer it is. I highly recommend you make WildFire part of your monthly online marketing strategy. Not only will it rocket your Fans, but it will allow your brand to go viral, and also increase your conversion rate when you remarket to the people that enter the promotion and their friends. WildFire is exploding as a company as you can see in the video above. Let me know if you would like to consult with me on your promotion/sweepstakes strategies. Ask to speak to Evan when you call the phone number at the top of this website. I can be hired as an your online marketing consult on a monthly retainer basis. Thanks and have a great week!