This applies to all affiliate merchants, but particularly those that are serious about increasing their affiliate channel enough to focus on improving website conversions. Most companies don’t spend nearly enough time working on improving website usability and conversion rates. They take it for granted that their website visitors will be impressed enough or desperate enough to just make a purchase. But the fact of the matter is that website visitors need to be impressed and moved to make a purchase by the way your site communicates its worthy of buying from. Where am I going with this you ask? Just impressing upon you the fact that capitalizing on the traffic your website is receiving is both beneficial to your affiliates as well as your own internal marketing campaigns. At the end of the day, it’s about how well the traffic your website is receiving is converting into buyers or leads. So assuming you have a good converting website you have given your company a very good chance to successfully grow a large and productive affiliate program.
Affiliate are very concerned with their tracking and also how well you convert as a merchant, and rightfully so. Affiliates seek to generate traffic to merchants with good conversion rates and good payouts. With good reason of course. Catering to your affiliates by constantly providing ideas, tools, and strategies with which to produce sales is called for in order enable as many affiliates possible to produce. Over the years affiliate marketing has grown tremendously and there are literally 10s of thousands of affiliates that you can get active into your affiliate program. You should listen to your affiliates intently when they give you feedback and you should let them know that you are there to answer any potential questions they may have.
Running sales promotions and contests are great ways to motivate more of your affiliates to activate. But this alone won’t sinch it for you, you have to really commit to working with your affiliates in order to get them to produce. Hours and hours on the phone with affiliates is a great strategy to get them liking your company and promoting your “offers.” Which is why more companies are turning to outsourced affiliate management companies like ours. All we do is work with affiliates and bring more affiliates into your program. Working with affiliates should be a major focus of your marketing department. Thinking of creative and effective ways to communicate with your affiliates is a great method of motivating more people to get active. Your affiliate program should be a source of excitement for your company as you get more people involved and more revenue is coming in. Rewarding affiliates for their efforts is a must! Let your affiliates know you care.
If you would like to discuss how to improve your affiliate channel and grow it exponentially, please contact us immediately. We would love to work with you! 🙂