Why You Need Expert Paid Search Campaign Management (PPC/SEM)

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Why You Need Expert Paid Search Campaign Management (Google Ads and Bing Ads)

Your future customers need to find you online. It’s as simple as that if you want to grow your business consistently. Paid search campaigns (PPC/SEM) are a very effective way to do this. Targeted keyword phrases and ads on Google Ads and Bing Ads can drive the traffic you want to your site. To be fully effective, your paid search campaign should be both well-structured and well-maintained. Hiring an experienced paid search management agency ensures that your PPC campaign will be structured and maintained to realize its full potential.

Constructing an effective pay-per-click campaign takes research, analysis, and testing. Ineffective keywords, dull ad copy, and a website that isn’t optimized to realize the full potential of search engine traffic are hindrances to the success of your paid search campaign. Without expert guidance in running your PPC campaign, time and money can be wasted on ineffective methods. But having Experience Advertising manage your PPC campaign will help you to avoid these hindrances while saving time and getting the greatest return on investment possible from your paid search campaign.

Your PPC/SEM campaign needs to be competitive, and it needs to be up to speed as quickly as possible. At Experience Advertising, we can fast track your keyword campaign’s success through the use of our competitive analysis tools. By analyzing your top competitors’ keywords, we can find out what is working best for your industry or niche, and help you to employ keyword phrases that are effective in sending targeted traffic to your website.

Your website needs to convert to its full potential. This is where many companies are missing out on the full benefits of a PPC campaign — their websites aren’t optimized to capitalize on all of the targeted traffic they receive. When a potential customer comes to your homepage or a landing page, your site should encourage and easily allow them to call you, become a quality lead, or make a purchase. While the desired action of your site’s visitors may vary depending on your services or industry, Experience Advertising can help visitors on your site to convert more frequently through the use of our website conversion rate optimization services.

Your paid search campaign needs daily optimization. At Experience Advertising, we manage keyword groups daily based on their conversion rates. By doing this, we can identify well-performing keyword groups and less effective keyword groups. We can then focus your campaign on what boosts traffic to your site. By optimizing bids on a daily basis, we get the best results from our paid search campaigns.    

At Experience Advertising, we focus on every aspect of your pay-per-click or search engine marketing campaign so that your campaign is more effective, your website performs better, and you get a greater return on investment for your PPC/SEM advertising. To learn more about what sets us apart from other paid search marketing agencies, contact us or call: 954-662-8010 for a PPC management consultation with digital marketing expert Evan Weber. Let Experience Advertising help your paid search campaign reach its full potential.

Experience Advertising has more than 20 years of paid search management success and proficiency. We are a PPC management agency of the highest degree, with ROI as the primary objective. When managing SEM/PPC campaigns, we expertly structure them, optimize them daily, and make adjustments to ensure our client’s account perform at their best and out-perform their competition. If you need the best PPC management agency, contact Experience Advertising today! Your search engine marketing channel deserves the best in the business managing it! We specialize in Google Adwords management, Bing Ads management, Google ads management, Google Shopping management, Bing Shopping management, and search retargeting campaigns.

Why You Need Expert Paid Search Campaign Management

Why You Need Expert Paid Search Campaign Management

Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.

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