Everyone has heard the expression: Content is King! And this is so true but it really needs to be the right content. Simply posting regurgitated or poorly written content has lost a lot of its effectiveness, in favor of well-written, fresh content. The search engines, like Google, Yahoo and MSN have become savvier at reading and digesting content on website to tell the the quality of the content. This is why they spider the Internet so often, looking for good, fresh, unique articles, commentary and reviews to provide for their searchers. They are obsessed with staying current with news and other happenings. There are some pretty good content provider services that can add some nice content to your site but you have to pay for it of course. For the affiliate marketer, it pays to post content and pages to your sites to increase spiderable pages and organic traffic. Frequently writing and publishing fresh content on your site or blog keeps the search engines coming back for more which increases traffic and rankings. Stagnant websites run the risk of losing rankings unless they are long-established authority sites which tons of good quality inbound links. Thats my commentary for now..go out and build out the web!