Most companies that run an affiliate programs, or affiliate program management companies on behalf of clients, send an “affiliate newsletters” every month. This is piece of html email that is supposed to be intended to inspire production by affiliates for the merchant’s program. But what does an affiliate newsletter really do? Let’s take a closer look at the effectiveness of affiliate newsletter sending. Affiliate managers will say, “But how are we supposed to communicate with our affiliates??” The answer is by using effective means of communication to work each individual affiliate on a one-to-one basis. When my phone rings at 10 o’clock at night with an affiliate call from California or somewhere else in another time zone I don’t not answer it because I’m relaxing for the night. I answer the phone pretty excited that I am about to make another really solid connection with a potential producer…and often times a friend. Some may ask, “Should you really become friends with your affiliates?” If you are asking this question, then you definitely shouldn’t be an affiliate manager. Of course you should! Building relationships with affiliates will lead you to some really awesome experiences and meeting some cool people. It’s pretty self-evident that affiliates that like you will promote your program isn’t it? Getting back to the newsletter thing…they are simply too impersonal and passe. What really works well is actually individually emailing your affiliates and asking to review their site and give them pointers on traffic driving strategies. Another thing I like to do is to put all my contact information in the email and encourage affiliates to call, IM, or email me, day or night, Monday-Sunday. I always try to make myself available to answer affiliate questions whether it’s the weekend or at 11 o’clock at night on a Friday. If you are not making yourself available like this then you will only ever be so effective Monday through Friday 9-5. If you aren’t willing to sacrifice for the good of your affiliate program then you will only ever be so effective. Affiliate newsletters are rendered even more pointless with a subject line like: “The Retailers Affiliate Newsletter – June Edition”. Ya thats gonna get a lot of opens, probably in the 10% range. Try a more emphatic subject line like: Achieve Success with these Affiliate Traffic Strategies or Some Ideas for Getting Your Affiliate Site More traffic. Of course you have to provide some traffic driving strategies and fill your email with ideas and concepts intended to inspire the affiliate into production. I’m not going to give away all the secrets! If you are interested in learning how an affiliate program should be properly managed contact us though this website today. If your company is in need of explosive affiliate growth and would like to discuss hiring Experience Advertising, Inc. contact us through this site. Thanks and now get out there and drive some traffic!