So many people and companies under-estimate affiliate marketing and how powerful it is. They seem to know it’s a necessary form of driving traffic but don’t have a clear grasp on how to grow a productive affiliate program or what the potential really is. Very few people actually know how to really grow a hugely productive affiliate program, so there is a lot of mystique to the industry. That’s why outsourced affiliate management companies have evolved…to fill this need in the online marketplace. The one problem is very few of them actually know how to recruit affiliates and management them properly to turn the greatest percentage possible into producers. A lot of it boils down to proactive and effective management from the stand-point of enabling your affiliates to produce sales with tools and ideas. Assuming that your affiliates know what they are doing is a problem, you should be contact them and acertaining their level of online marketing experience. Once you know their level of ability you can work with them on whatever level they are on currently to attain a higher level of affiliate production and traffic driving. Most affiliate managers don’t know much about HTML, PHP, SEO, content management or keyword research. It takes more than just an energetic marketing grad to take you affiliate program to another level. You have to have serious knowledge of html, seo, ppc and other acronymns that will allow you to impart practical knowledge to your affiliate base. Tagible tools and tips that can be put into play and show results are what’s going to grow your affiliate program to reach it’s potential. Also, being a super nice and friendly affiliate manager that is always there to help and seriously wants to get to know each affiliate personally is part of the key. Of course, I recommend hiring an experienced outsourced affiliate program mangement company like Experience Advertising to acheive this for your company. You should have a strong desire to be in the affiliate space before working with us. Affiliate marketing is a long-term strategy with short-term gains. So starting down the right path from the get go is crucial. Let us know if we can help you attain your affiliate marketing goals. Contact Experience Advertising today for a free consultation.