Affiliate marketing has really come a long way and grown tremendously in the last few years. At one time webmasters shunned it as giving something for nothing because there were few offers that really worked for them. With thousands of large companies and lead generation programs embracing the affiliate marketing movement, webmasters have really taken the ball and sprinted with the affiliate model. This has created a somewhat competitive atmosphere on the part of affiliates to gain higher rankings than their counterparts. This is usually accomplished with better content and reviews of products and services and thereby higher rankings and more traffic. The art of the pre-sell page has translated into great conversions for affiliates and higher revenues for merchants. The savvy affiliate will promote several merchants at the same time to see which offers produce the most return. Affiliate marketing has really empower people to use the web to make a great living. Now go out and conquer the net!