Should Affiliate Managers Work Evenings and on the Weekends? YES!

Affiliate Manager Working
Affiliate Manager Working

 

Affiliate managers reading this don’t be mad…noooo. The question of whether affiliate managers should work on the weekends (and evenings) is deeper than just is it more effective (it’s definitely more responsive). With a large percentage of affiliate marketers working on their sites/blogs/social media after-hours and on the weekends, it’s very helpful to be able to respond to affiliate questions and issues whenever they are asked to deliver the answers in a highly responsive fashion. So, it’s actually necessitated due to the nature of the affiliate marketing industry and the actual affiliates who comprise it.

Being there to answer questions, emails, and calls at all times shows that you are willing to put in extra effort for your affiliates and are on 24/7, which always impresses. Of course, I think affiliate management should be a 7 day a week effort, but many times affiliate managers working for companies will stick to the corporate schedule and never really give affiliates attention or answers on the weekends or at night because they think they don’t have to work “off the clock”. The truth is that everyone has phones and tablets that can be checked to see if email came in and most even notify you of a new email, then you can look at it and answer the people that need answered without waiting until the morning or Monday. Not to mention affiliate managers should provide phone numbers to affiliates and be willing to answer those calls whenever they come in. This is real affiliate management and dedication to your affiliates in my opinion and I know from doing this for 15+ years that it works. I’m not saying you have to check your email every hour while your shopping or enjoying your weekend, but in general I do think affiliate email and new affiliate applications should be addressed same day, always.

In the end, it really depends on the commitment your affiliate managers have to being as responsive as possible, and whether your company values responsiveness or even think it’s vital. If they don’t think they need to be there as much as possible then they just don’t get it. It’s extremely important to be there 24-7-365 in order to effectively grow your affiliate program and help affiliates to become more productive across the board. Not to mention you should be getting inquiries and questions all the time if you are managing your affiliate program properly with an outgoing, engaging, proactive strategy. You have to satisfy an affiliate’s needs when they are focused on your program or planning to give it attention, otherwise you squander the opportunity to have an affiliate working on your program when they what to.

So in my opinion affiliate management should be done over the weekends and at nights to be as effective as possible. If you disagree then you just don’t value responsiveness or know that it works to better facilitate affiliates to promote your company or offers. Your affiliate program is your sales force on the web and should be a major focus, strategy-wise, of your company and what you are doing to increase revenue through the affiliate marketing channel. If you want highly responsive affiliate management, contact Experience Advertising to discuss your affiliate program. Let us know what you think!

CEO and Founder

Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.

2 Comments

  1. Erin Nield on at 9:01 am

     Working 24/7/365 sounds to me like a fast way to affiliate program management burnout. I also don’t believe most affiliate marketers “expect” to get a quick answer from their APMs in the evening or on weekends. Sure, they appreciate it when it happens and by all means if you can check in frequently over and above the time you regularly put in, all the better.

    I answer e-mails, chats, FB and forum posts at all hours of the day and night as well as weekends. But I really don’t receive all that many compared to what I recieve between 7AM – 7PM. There seems to be an inherent respect among affiliate program managers and affiliate marketers that we are all people with families, friends and social obligations.

    Most affiliate managers I know are extremely hard working and dedicated to affiliates and the programs they run but I think it’s important for AMs to take at least one day off per week to rest and recharge.

    Of course if a program shows high demand for non-business hour affiliate to affiliate program manager communication, perhaps an assistant or “opposite-hour co-manager should perhaps be considered.



  2. Affiliate Management on at 9:13 am

    You’re not getting those off-hours inquiries probably because you aren’t corresponding on the weekends or being proactive enough like providing your phone number and encourage affiliates to call you any time. I’ve been operating like this for 10 years and I’m not burnt out. Sounds like excuses to me. They don’t expect a quick answer because most affiliate managers never give one, be different and it will be well-received. Most affiliate managers have no clue how to build the relationship with with affiliate, which happens best over the phone. So if you aren’t on the phone every day with your affiliates you aren’t really managing effectively in my opinion. The Internet doesn’t sleep, and affiliates frequently work and have questions odd hours. You can choose to handle it in your own way, I’m providing my opinion having done this for a long time and probably more pervasively than anyone one else out there….



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