Why a High EPC is Ideal for Commission Junction, Linkshare and Shareasale

The EPC is a number that every affiliate program on the major affiliate networks has, its like a batting average. EPC stands for earnings per 100 clicks. So if a merchant on CJ, Linkshare or SAS has an EPC of $30, it produces $30 for every hundred clicks that are sent to the merchant’s website. The EPC can be a very inaccurate number if the merchant is not expiring or kicking out affiliates that produce garbage clicks and no conversions. This can seriously skew the EPC downward. In CJ, Linkshare, and Shareasale, affiliates should look at a merchant’s EPC to see which offers are perfoming the best. As a merchant you should be trying to keep a very high EPC by keeping crappy affiliate traffic out of your program and working on making your website conversion rate to improve your click-to-sale ration. If you would like to know more about EPCs and how they work please contact me through this website.

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CEO and Founder

Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.

4 Comments

  1. […] that might get your attention. The above quote comes from the Experience Advertising blog here. Emphasis above is my own. Assuming it’s not just linkbait, it seems a very short-sighted […]



  2. Chris Davis on at 10:31 pm

    Hi I just signed up for CJ and want to know how the EPC works, say I have over 132 clicks….and the Merchant says they pay $420.00 for a 7 Day EPC….when does this balance show up in my CJ
    account. Do I really get paid per click?

    Just wonder, I'm excited but I don't see any balance yet, this is only day 2, do I have to wait till the 7 days is up?

    And if you know about the 3month EPC…..please do tell!!

    Thanks,
    Chris



  3. experienceadvertising on at 11:33 am

    Chris you only get paid when a sale or lead takes place, not per click. The EPC is their average affiliate commissions per hundren clicks that are driven to the site by affiliates. There is no guaranteed revenue. Thanks,
    Evan



  4. experienceadvertising on at 4:33 pm

    Chris you only get paid when a sale or lead takes place, not per click. The EPC is their average affiliate commissions per hundren clicks that are driven to the site by affiliates. There is no guaranteed revenue. Thanks,
    Evan



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