Why 25% of Your Online Marketing Budget Should Go Towards SEO Content
If you’re keeping your site up to date, you know that it needs SEO content. And not just the original content you started it with – any good website needs fresh, relevant content added to it regularly in order to perform well and stay competitive online. But, as with all things, there’s a balance to strike with your content: how much to post, how frequently to post, and how much to spend on it.
So, how much of your marketing budget are you putting towards the content on your site? Too much? Not enough? If you’re not on top of how your budget is allocated, you may be spending your marketing bucks inefficiently, and that’s never a good thing. While we wouldn’t recommend overspending on any facet of your complete online marketing plan, and we hate to see you waste your money on strategies that simply don’t work and aren’t worth your time, spending too little on effective digital advertising strategies can also be a big mistake.
In working with our clients to make the most of their advertising budgets, our marketing team at Experience Advertising, Inc. has found that the most strategic budget allotment for advertising should be at about 25% directed at SEO content: That’s right! One fourth of what you spend on marketing your business or brand online should go towards SEO content creation.
Why SEO content? If you spend any amount of time online, you know that content is everything. Today’s consumer – who increasingly shops around, makes purchases, and gets almost all of their information online – is looking for content. Constantly. Depending on your ideal audience, this may mean weekly, bi-weekly or daily website content updates. Depending on your business, this may mean making sure your current and future customers are kept in the loop about sales and deals. Depending on your goals in reaching a wider audience, this may mean publishing content on your website and on other sites too. Today’s content is multi-faceted and digested in multiple formats across multiple platforms. But whenever and wherever you choose to post your content, it should be search-engine optimized. That’s because SEO content is created with a purpose in mind: to help you achieve your objectives in the most efficient and effective ways possible.
OK, makes sense, but what can SEO content really do for you? Some of the undeniable benefits of SEO content that we at Experience Advertising have helped our clients to see include:
The whole point of advertising comes down to the return on your investment. Effective online marketing strategies, like SEO content marketing, will bring in more clicks, sign-ups, leads, sales, and repeat purchases. These advertising campaigns that work can make you back the money you’ve spent on them, many times over. And every SEO content campaign has the potential to have a great return on investment. The great ROI of search-engine-optimized content is why it’s a favorite and necessary strategy for any business or brand owner who wants to find the best ways to advertise online.
Building up a site the right way
You’ve invested in your website with the future of your business or brand in mind – your content should have an eye on the future too. SEO content will stay on your site permanently (unless you choose to remove it), building up your website with each post, each product description, and each new page that’s added. This lasting SEO content will contain information, keywords, and key phrases that will be of interest to your ideal customer base not only now but in months and even years to come. Audiences love feeling engagement – being able to learn something, find something, or have their questions answered, which optimized website content can facilitate. By consistently adding quality content to your site, you’re building a better website experience for your audience and a better website for the future.
Increased traffic to your website over time
What you have on your website now may be bringing in some organic search engine traffic, but you can most likely see more of it with SEO content. On-site and offsite content that’s optimized for Google and other popular search engines will allow your site to perform well and rise to the top of relevant search result pages. Each additional piece of SEO content you make use of, including onsite content like product descriptions, category descriptions, and blog posts, and offsite content like press releases, articles, LinkedIn posts, and newsletters, can bring in more site visitors.
More FREE targeted traffic…FOREVER
This is the best part of SEO content – the new website visitors are not only part of your target audience, they come to you. For free. For as long as the keywords and key phrases in your content remain relevant, which can mean forever. Unlike PPC advertising, SEO content marketing doesn’t cost you anything per click. Once you pay for your piece of content or content package – and since it’s on your site for good – it can draw in interested consumers from search results any time after it’s posted. The more relevant content you have on your website, the more free, targeted traffic you can see.
All of your advertising budget shouldn’t go to SEO marketing, but a good 25% of it should in order to see the all of the benefits of search-engine- optimized content. By making sure that you’re not overlooking this important part of any good online marketing plan, you’re making a move to proactively market your business online, now and in the future.
Now that you know how much you should be spending on your content, and why that content should be search-engine-optimized, where can you get content for your website? We at Experience Advertising can help you. With over ten years of success in helping businesses grow online, and a team of U.S.-based writers, we can get you the affordable SEO content you need. Get in touch with us today and let us know how much content you’re looking for, or call: 954-662-8010 to discuss your desired ad spend in a free digital marketing consultation. Make the most of your digital marketing budget with SEO content from Experience Advertising.
Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.
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