Which Digital Marketing Agency Can Properly Manage Your Search Engine Advertising Campaigns
Online marketing can be one of the biggest factors in the growth and success of your business. It can increase your revenue and build your customer base organically, year after year. It can give you the greatest amount of online visibility in your niche or industry. It can keep you competitive and consistently build up the reputation of your business and boost your brand recognition. Or it can be a flop. It all depends on how your online marketing campaigns, especially you search engine marketing campaigns, are structured and managed.
Effective online marketing strategies are what you want, of course. Search advertising campaigns are part of a good online marketing plan. But how can you be sure that the search campaigns you’re about to roll out are going to be as effective as possible? Where do you even start? You’ll want to make sure that your search advertising accounts and campaigns are:
Researched and Analyzed – Know how well your current Google Ads and Bing Ads campaigns are performing. Know where there’s room for improvement. Know the most popular keywords for your target demographic, and find good additional keyword groups. Know which keywords your competitors are using successfully. This kind of thorough and competitive analysis gives your search advertising campaign the edge it needs to perform its best, and can fast-track your campaign to success.
Creative and Engaging – Ad copy, reviews, mobile-friendly ads, individual product ads, landing pages, site extensions – they all should engage your visitors and inspire confidence and action. Ad content should be tweaked and tailored to fit your goals and convert better with every click.
Optimized Daily – Not monthly, not weekly, but daily. Day-to-day optimization keeps your campaigns current and performing their best across the web, and throughout any changes or shifts in search trends. Daily optimization can help you get better-converting traffic to your site and keep your online advertising campaign spending efficient and effective.
At Experience Advertising, we do all of the above and more for our clients’ search engine advertising accounts and campaigns. Our keyword research and analysis, engaging ad copy, expert optimization, and more makes Experience Advertising a go-to agency for PPC search management. When we structure and manage your paid search campaigns, you’ll know you’re getting the dynamic, competitive PPC campaigns and professional daily paid search management your business or brand needs for success.
At Experience Advertising, we manage search marketing campaigns on popular platforms, including:
- Google Ads and Bing Ads – Where your ads will be triggered by keyword searches
- Google Shopping and Bing Shopping – Advertising that operates across ecommerce sites
- Google Remarketing – Which follows shoppers who visited your site but didn’t make a purchase with reminder ads
- Google Display – Ads that are targeted to the interests and desired products and services of your ideal market audience
Bringing in an outside digital marketing agency, like Experience Advertising, to handle some or all of your digital marketing needs can be a smart way to get the most out of your advertising budget. As an award-winning digital marketing agency, we can help your business implement the best search advertising campaigns for your industry/niche, or help you improve your current campaigns.
Get proactive about your business’s online marketing – contact us today for a search advertising consultation. Call: 954-662-8010 to discuss all things digital marketing with founder and CEO of Experience Advertising, Evan Weber. Get the most out of online advertising when you let Experience Advertising launch your search advertising accounts and campaigns.