Pay per click marketing or PPC marketing has grown tremendously over the past 5-6 years. Google generates the vast majority of their revenue from the per click model and you can see how they continue to grow. Advertising in the “sponsored listings” will put your website at the top of the search results for whatever phrase you want to rank for. But this comes at a high price per click in many situations. Over the years, the cost has risen and Google and Yahoo have figured out how to really squeeze the most out of their advertisers. With the keyword bidding system they use, advertisers must compete for positioning to get the clicks they want. Many affiliate marketers are able to use PPC effectively to drive traffic to their landing sites or pages to pre-sell the visitor before directing them the merchant’s website. This also has gotten progressively more difficult to do with a positive ROI attached. But savvy affiliates are still able to make it work for themselves. Good keyword research is necessary to uncover niche phrases that other affiliates or the merchant themselves are not utilizing. As long as the merchant is paying out enough per lead or per sale to make the affiliate a little profit they will continue. If you are interested in learning more about PPC advertising please contact us. We have some coupons for free clicks at Google, Yahoo, and MSN. So get ready to drive some serious traffic!