What an Effective Paid Search (PPC/SEM) Campaign Looks Like on Google Adwords and Bing Ads
Waiting for your future customers to find you isn’t enough if you want to succeed in e-commerce. You need to take a more proactive approach to increasing your leads and sales. The best kind of traffic for your website isn’t random or passive — it’s purposeful, active, targeted traffic, made up of visitors who are likely to convert. These consumers, your ideal customers, can be brought to you through their web searches on Google, Bing, and Yahoo with effective paid search advertising.
It’s likely that your future customers are out there, searching the web on their phones, on their laptops and desktops, at home, at work, while they’re waiting in line someplace – finding what you need online is now a 24/7 activity, and a 24/7 opportunity for online retailers. These consumers who are searching online for a product or service are already looking to take action, once they find what they’re looking for. If you know your business has what they need, you need to be the site they find – on the first page, at the top of the page, with links to a well-performing website, with action-inspiring ads, with all of the components of an successful paid search campaign. An experienced SEM management agency can help you increase quality traffic to your site and get the most out of your SEM campaign.
At Experience Advertising, we can help get online shoppers and future customers to your site with our well-structured and well-managed paid search campaigns. We use:
- The most effective keywords for your industry or niche
- The most targeted keyword phrases
- New and niche keyword groups
- Optimized ad copy
- Daily keyword optimization
And more when creating and managing keyword campaigns for our clients. We help you become a top-performer in your industry with our competitive keyword analysis. We test keywords and track campaigns to determine their effectiveness, to keep them effective, and to increase their success in driving targeted traffic to your site. And we make sure that your paid search campaign is firing on all cylinders by optimizing your website for maximum conversion.
An effective paid search advertising campaign uses the best keywords and ads to drive targeted traffic to your website. It evolves with changing search patterns and seasonal trends. It gets you the most out of your Google Ads and Bing Ads advertising budget, and – most of all — it increases revenue through a high conversion rate, so that your advertising budget can increase too.
Paid search advertising is the number one way to drive targeted traffic to your site in today’s competitive e-commerce climate. An effective PPC/SEM campaign from Experience Advertising can scale up traffic to your site, and can increase the number of converting visitors substantially. Call: 954-662-8010 to discuss your pay-per-click and search engine marketing campaign with CEO and founder of Experience Advertising, Evan Weber. Contact us today to set up a paid search advertising consultation, or for any of your digital marketing needs. Your paid search campaign’s potential is waiting to be realized – take action and work with Experience Advertising to achieve PPC/SEM success!