Steady Year Over Year CJ Affiliate Program Growth – Case Study

Hello and thanks for checking out this post! This is one of our agency’s clients whereby we manage their CJ Affiliate network account. We are in charge of recruiting new affiliates/publishers, sending effective messaging, and managing the account on an overall basis with our proprietary affiliate management techniques. With this particular affiliate program case study, you’ll see steady growth in: affiliate referred revenue, the amount of active affiliates/publishers, the amount of traffic, and the numbers of items selling. With this particular client, who sells both direct to consumer and B2B, it was imperative that a diverse groups of affiliates be recruited and then start producing revenue.

Affiliate referred revenue
Affiliate Referred Revenue

We launched this account on the CJ Affiliate Network in May of 2020. We have steadily grow the amount of revenue on a monthly basis year over year. This is what you want to see with your affiliate program, annual growth. Most affiliate programs grow on an annual basis if they are managed properly with great strategies.

Affiliate referred clicks/traffic
Affiliate Referred Clicks/Traffic

One of the hallmarks of our agency, is our ability to increase overall “affiliate/publisher activation” which is the overall number of affiliates in the affiliate program that are actively promoting the company on their website, blog, social media, email, etc. With this CJ account, the overall number of active affiliates/publishers has steadily been increasing on a quarterly basis. This account has a 33% publisher activation rate in the CJ account, which is good, but we strive to increase the affiliate activation rate to 50% or greater. As you can see from the above chart, affiliate-referred clicks/traffic has steadily increased year over year.

affiliate referred number items sold
Affiliate Referred Number Items Sold

This is a really great indication of the value your affiliate program is creating for your company. When you have the overall amount of items sold through affiliate referrals growing like this, the brand is receiving a lot of value from affiliate-referred customers. This means they are buying more items, over time, from affiliate referred clicks, which is exactly what you want to see in your affiliate program.

These are some great charts that illustrate definitely that growing your affiliate program on the CJ Affiliate Network, with Experience Advertising managing it, is a great strategy to grow your affiliate marketing channel. If you are looking to grow your current affiliate program, CJ account, or inhouse affiliate program, contact us for a free evaluation and proposal. Thank you for taking a look!


CEO and Founder

Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.