ROI-Focused Social Media Marketing Strategies for Your Business
If you’re a business owner, then you’ve got to mean business when you’re on social media. You need a presence on the most popular social media sites, and you need to be running the best ad campaigns on each social platform. And you’ve got to be using effective advertising strategies, so that you’re seeing returns on your advertising spend. Advertising on Instagram, Facebook, and YouTube can be great for any business, if it’s done right. Working with an experienced social media management agency can be a crucial factor when it comes to getting a positive ROI on your social media advertising expenditure and increasing your profits.
What is ROI-focused social media advertising?
ROI-driven ad campaigns don’t waste time. These campaigns do what they’re supposed to do – make greater returns on your investment possible through promoting more sales, sign-ups, and website conversion. More new customers and greater customer retention is a top priority. ROI-focused social media ad campaigns use:
The most effective ads for Facebook and Instagram – There’s a place and purpose for video ads, carousel ads, static image ads, and the many other ad choices available on these popular social media platforms. Using the best ad for each need, and using them in tandem across multiple social media sites, can make the most out of each ad.
Customer targeting and retargeting – Social media lets you find your ideal customers based on specific demographics. If you want to reach more people in one area, advertise to a specific age bracket, or find more customers with profiles similar to your current customers, social media advertising makes it possible. If your product would be perfect for people with a specific interest, you can identify these people and advertise to them on social media. If you want to get former site visitors to return and encourage former repeat purchases, reaching out to them on Instagram and Facebook with promo deals and coupons can be the incentive they need to buy and buy again.
Post promotion – This is done to make each social media post as effective and engaging as possible. An ROI-focused campaign should keep audience engagement up and create a stronger business-customer bond. An ROI-focused advertising agency will make sure that your posts are getting noticed by advertising them.
Why ROI matters
Misspent advertising dollars won’t help you, but ROI-driven ad campaigns can help your business grow as it should. Social media advertising is one of the most effective and cutting-edge ways to create interest, build loyalty, and get new customers – and the most effective strategies will be most likely to get you the returns you want while staying within your advertising budget. If you want to grow your business through online advertising, you should be using affordable advertising strategies that work. This is how we achieve ROI-Focused Social Media Marketing Strategies for your business.
Where to learn more
At Experience Advertising, we’ve been helping our clients achieve success through social media marketing for the past ten years and have managed millions of dollars in advertising spend. Getting great returns on each campaign is our focus. Contact us today to learn more about what our ROI-driven social media marketing strategies and our full-service online advertising agency can do for you, or call: 954-662-8010 for your complimentary social media marketing consultation. Get the best ROI-focused social media strategies for your business from Experience Advertising. This is how we achieve ROI-Focused Social Media Marketing Strategies for your business.
Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.
Experience Advertising has done a top-notch job managing our social media strategies. I'm astounded by the amount of ROI we are getting from our social advertising now.
CEO & Founder
We struggled with growing our affiliate marketing channel for years. We used other OPM's and all of the talked a good game, but only Experience Advertising actually delivered real publisher recruiting and sales growth.
I was looking for a digital marketing consultant for months. then I spoke to Evan Weber and was amazing by the amount of strategy he implemented. Completely improved our ROI across all of our digital marketing channels.