Niche Site Building Strategies for Affiliate Marketers from Affiliate Summit East 2010

Hey everyone! I wanted to share the slides from my presentation at Affiliate Summit East 2010 in NYC. Please let me know your thoughts. The bullet points are listed out below as well. Thx!

Building Niche Affiliate Sites that Produce Revenue

Why is Niche Site Building a Good Strategy?
Allows you to focus on a theme and run with it – craft your site’s content easier in a niche you are familiar with.
Visitors like themed sites in their favorite niches (ex. pets, parenting, dating, gardening).
Builds up a following of like-minded individuals – Email list, RSS subscribers, Twitter followers, Facebook Fans, Bookmarks
Great opportunity for community building – Forum, Social Network (Ning.com)

Getting You Niche Site Online Fast!
Use available content management platforms – build WordPress sites with custom themes then add affiliate banners
Host multiple sites or blogs or use free hosting – Free site builders, Blogger.com, WordPress.com.
Add Plug-ins to improve functionality – SEO, Social Networking, Bookmarking
Leverage Product Feeds – Feature select products from Merchant catalog. (PopShops, Datafeedfile, Datafeedr, Amazon)

10 Ways to Increase Free Traffic to Your Site
1. Build Organic Traffic – Post fresh content, articles, blog posts, Tags
2. Posting Frequency – Several times a day works best
3. Target obscure, less competitive keyword phrases, i.e. long-tail
4. Syndicate your RSS feeds – Robin Good; manual RSS submission
5. Social Bookmark all your articles and posts – Digg, Delicious
6. Post your content to Twitter, Facebook, et al – Ping.fm
7. Incoporate social sharing features – Facebook Like button, Wibiya
8. Post good comments on related blogs – Google Blog Search
9. Submit articles to article directories – EzineArticles.com
10. Join related forums – set-up signature links and post!

Make Sure You Capitalize on Your Traffic
Place Banners Prominently – display the best performing creatives, use banners with coupon codes, hyperlink text in posts
Capture Visitor Data – Newsletter sign-ups (aweber), Facebook connect, RSS, Twitter, Facebook Fans. Then you can market to those users by sending deals, promotions, and coupons.
Calls-to-Action – Merchant reviews, Product recommendations. Content doesn’t have to “sell” the merchant.
Pay-Per-Call – Get paid for generating 800 number calls.
Promote Coupon Codes – Exclusive coupons, Vanity coupons, monthly expiring deals, replace with new deals monthly/seasonal
Increase Your Chances to Convert – Experiment with banner placements, expect greatness from your Advertisers/Merchants

Getting the Most Out of Your Affiliate/Merchant Relationships
Build great relationship with Merchants – talk to them to learn more about the products or services.
Get More Money – Most Advertisers can pay out more so ask for a higher commission once you’re producing.
Ask what Resources the Advertiser can provide – i.e. content, keyword research, other parts of their site to link to.
Ask for Free Samples of Products to Review – Nice Perk.
GET MORE MONEY FROM YOUR ADVERTISERS!

Let me know if you have any questions what so ever on these points! I look forward to hearing from you!

CEO and Founder

Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.

1 Comment

  1. James on at 7:14 am

    I have been using some of the ways you have mentioned to increase traffic for quite some time. Article submissions are the best way to get traffic.

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