Most of us know who Matt Cutts is, but for those who still don’t know he is currently working for Google and has been their “spokes person” for years. Matt Cutts has discussed some of his SEO tips, but people were looking for advanced SEO tactics. Unfortunately, he discussed those SEO tips, which are worthwhile primarily for beginners. But all people doing website optimization should adhere to these principles. I have added some commentary on these principles.
So, If you’re a beginner or just have started to put your foot inside SEO arena, then the following tips may really help you:
- Spotlight your search term on the page. If you want to be found for your top keyword, make sure that term is on the page you want to get ranked. The term should be at the top as well as peppered throughout your copy. But only within the normal flow for the content. Don’t over-do your main keywords. Keyword density is a thing of the past. Make sure to build out a multi-page site with all pages containing unique content, there is nothing worth that duplicate content!
- Fill in your meta-tags The two most important tags are Title and Description b/c that’s what is displayed in the search results. However the keyword tag is also important but keep it to like 5 or 6 terms.
- Get other sites to “link” back to you. This is one of the most important of the 100s of factors Google considers when ranking sites. However, I don’t recommended too many reciprocal links. Post on relevant blogs and forums that are “do follow” are a great way to gain lots of free inbound links.
- Create a blog and post often. This can help you get links.
- Register for free tools. Cutts recommends using the tools at google.com/webmaster, as well as creating a text-based sitemap www.xml-sitemaps.com, and adding your business to Google’s Local Business center (google.com/local/add).
The above tips would definitely help the newbies but in our opinion, not very much useful for advanced SEOers. Basic SEO principles have not changed much in years. If you do the rigth things with your sites you will be search engine friendly and gain higher rankings. Feel free to comment about Matt Cutts’s SEO Tips and we would also like to hear your personal SEO tips if you would like to share with us here.