Market Harder and Smarter in a Bad Economy

Yes it’s a rotten economy out there and many businesses are struggling to stay afloat, especially in the brinks and mortar world. Luckily in the online marketing world we are less effected as it relates to where people are spending money. People are flocking to websites looking for good deals and coupons they can use to make their gift dollars stretch further. Sites like www.CouponMom.com and www.CouponCactus.com are helping people find ways to save on their online purchases, so they have large followings. For companies that focus primarily on ecommerce driven by online marketing, there is the unique opportunity to grow your sources of traffic and maximize your current sources of traffic, in an effort to grow your traffic and therefore your revenue. With the advent of affiliate marketing, and what I call “partnership marketing”, online companies can work harder to add new affiliates and partnerships. The more affiliates and partners you have producing traffic, the more revenue you are going to generate with your site. Of course, you have to always be working on improving your website’s online conversion rate, but assuming you are converting decently it’s a matter of increasing traffic sources that matters most.

Most online companies don’t put enough time or resources into growing their affiliate program or online partners. It takes a concerted effort on the part of several people to do it properly. But each company is different and has their limits as to how much they are willing to invest in their affiliates and partners. When done right, recruiting new affiliates and partners can really add a tremendous boost to your traffic levels. Once you have the affiliates and partners producing, you have to maintain a good relationship with them. Getting affiliates onboard is one thing, and getting them to produce another. Keeping them producing is effort in itself. Making sure your affiliate and partners are rewarded nicely and timely for their efforts will assure a good relationship.

So it basically comes down to the effort that is going to be put into your efforts to grow your traffic through partners and affiliates. If you are willing to do whatever it takes you can really pump it up for your company. But this takes both hard work and money, and you have to be patient in waiting for the results to manifest. Affiliate marketing and partnership building is a volume game, but you have to be prepared to handle the relationships and give them the tools necessary to be effective producers for your company. There are many ways you can build your affiliates and partnerships like PPC in Google and Yahoo and by recruiting website in your niche. Hiring a company like ours to manage and grow your affiliates and partners is what we suggest. We know the best ways to grow your affiliate program and generate more revenue with the affiliate channel. We are also proficient in SEO, HTML, PPC, PHP and web design. If you would like to work with Experience Advertising you can contact us through this site or call 954-662-8010. Serious inquires only please. 🙂 Now get out there and market your site!

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CEO and Founder

Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.

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