Optimizely is an amazing tool with allow you to increase your conversion rate on your website like nothing else out there. It was developed by former Google engineers so you know it’s a quality piece of software. Most of our clients are now using it on their sites. Once you place 1 line of code into your site’s header/footer (or landing page layout and order confirmation page), you will be able to split test every page element of your website with other versions and see which worked best, i.e. created more sales. You can test site elements like: main graphic, logo, header, Start now button, bullet points, sales copy, etc. You can make text bigger and say different messages or bold it. You can move things around the page as well. You can even split test on your product detail pages and check out process, such as making your Add to Cart button larger or move it to a different position on the page.
Optimizely puts your Online Marketing Department in charge of increasing conversion rates without requiring IT resources. Once you run your “experiments” and determine which page elements have the highest conversion rate you can make those changes permanent. Increasing your conversion rate should be your #1 goal on a monthly basis because it will make all of your marketing campaigns have better ROI (return) so you can spend more on the front end to drive more traffic and revenue. Get a hold of Pete from Optimizely to show you a demo with your current site so you can see how easy it is to use. Or you can just go to their site and enter your url in the middle of the homepage and test it out! Then, you can put a great strategy together and determine which aspects of your site should be split tested and run the experiments to your live traffic. It will be an ever evolving strategy, but once you get using the tool you will undoubtedly make it a constant priority in your marketing department.
Optimizely is my #1 recommendation to our ecommerce and lead generation clients. Optimizely is also incredibly affordable, so it’s a no-brainer. I call it the, “tool you can’t afford not to use!” Tell them Evan from Experience Advertising sent you! Optimizely can be used on any type of site but it’s generally for ecommerce/retail and lead generation sites where landing pages are used. the higher you can get your click-to-sale ratio or click-to-lead ration, the more you can spend to drive quality traffic to your site. You will really love the versatility and ease of use of this tool. Let me know if you want to discuss how to effectively implement Optimizely to increase your website’s conversion rate!
Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.
Experience Advertising has done a top-notch job managing our social media strategies. I'm astounded by the amount of ROI we are getting from our social advertising now.
CEO & Founder
We struggled with growing our affiliate marketing channel for years. We used other OPM's and all of the talked a good game, but only Experience Advertising actually delivered real publisher recruiting and sales growth.
I was looking for a digital marketing consultant for months. then I spoke to Evan Weber and was amazing by the amount of strategy he implemented. Completely improved our ROI across all of our digital marketing channels.