Affiliate marketing is probably the most exciting and expansive form of online marketing you can focus your resources on. What’s better than having an army of motivated, hungry webmasters and bloggers promoting your company’s products or services on the ever-expanding World Wide Web. Your affiliate program should be a strong focus of your overall corporate efforts to grow your traffic and revenue for your site. Your affiliate marketing strategy should be constantly scrutinized to see if you are doing enough to motivate and grow your affiliate program. If you want a large, motivated affiliate base then you should focus on effectively managing your affiliates as well as bringing new affiliates into the fold. There are several ways to effectively manage affiliates, most of it boils down to build solid relationships with your affiliates in order to coach them into becoming more successful producers for your company. A constant focus on affiliate outreach and recruiting should be a major focus of your affiliate management activities…if you aren’t actively recruiting new affiliates into your program you aren’t effectively growing your program. Good affiliate managment should work with current affiliates on a daily, weekly and monthly basis to spur focus on your program.
Affiliate management is the key to building a highly successful and productive affiliate program. Too often inhouse affiliate managers or outsourced affiliate management companies won’t spend nearly enough time working directly with affiliates, from the novice affiliate to the most advanced SEO guru. Effective affiliate management will work with novices to make them producers and also work with advanced webmasters and “SEOs” to get them pumping quickly. Your affiliate management should be highly educated on PPC, SEO, HTML, content production and inbound link acquisition. If they are not then they won’t be able to effectively work with your affiliates to get them producing more search based and site based trafiic. Too often affiliate managers simply respond to emails and try to be helpful on a minimal basis. We recommend extremely intensive affiliate management and providing all levels of affiliates tools to become more productive. If you truly help an affiliate with a tip or a resource they will remember that and work on promoting your company over the thousands of others.
Making affiliate marketing your leading revenue channel with give you a highly diversified online marketing mix with thousands of sources of potential sales. Growing an affiliate program is a long-term strategy with short-term gains. NOTHING happens over-night in affiliate marketing, but you expect steady growth from your affiliate program. If you are not experiencing steady affiliate sales growth, then something is probably not being done as effectively as if could be. At Experience Advertising, we take very seriously the management and coaching of affiliates of all skill levels. If you would like to have your affiliate program managed as effectively as possibly contact us today. Now get out there and drive some traffic! 🙂