I wanted to share with you this quick and effective social media strategy to grow Facebook page likes, email opt-ins, and tweets for your company. As you know, growing Facebook likes isn’t easy unless you are willing to throw a bunch of money at fan advertising. Probably the best way to grow engagement and likes is by running a sweepstakes or contest as a Facebook app. All the biggest companies run sweepstakes on a frequent basis, and the holidays are probably the best time to do so.
At my agency, Experience Advertising, we leverage the Woobox.com platform to run our client’s sweepstakes and photo contests. Here is an inexpensive, effective sweepstakes idea you can run for you company and launch in days:
Step 1: Sign-up for a Woobox.com account and choose to run a sweepstakes.
Step 2: Set-up the parameters of your sweepstakes and upload graphics. (4 graphics are required – example below)
Step 3: Connect Woobox to your Facebook company page.
Step 4: Launch sweepstakes.
Step 5: Announce and promote the sweepstakes on your Facebook page, website, and to email databases.
This sweepstakes strategy will absolutely rocket your Facebook fans, gather emails from your website visitors, and grow your branded tweets. I have put together an example sweepstakes for my agency, giving away the new iPad Air, and it’s already grown our page likes by over 2000 in a week and half, see it here.
Not only will running this type of sweepstakes rocket your Facebook fans, but it will actually increase sales because when you promote it on your website it gathers email opt-ins of your site visitors that you can add to your follow-up email campaigns. So there are multiple benefits to running this type of sweepstakes. It’s a great way to convert your email databases into Facebook fans because they have to like your page to enter the sweepstakes, which is a great way to boost engagement socially.
Let me know if you would like to have a quick discussion about how to implement this same type of sweepstakes for your company. My agency can handle the design and implementation of your sweepstakes and have it done a couple of days. We also handle other digital agency services like SEM, content writing, conversion rate optimization, affiliate programs, and email marketing. Here is a link to our media kit. Let me know if you have any questions, I’m always up for a great conversation!
Thanks and have a great week.