PR doesn’t work like it used to, but that doesn’t mean that PR doesn’t work. In fact, public relations and other marketing strategies now work in more ways, and across more channels, than ever before. While the old channels of newspapers and magazine ads just aren’t as effective as they once were in today’s technology-centered world, online public relations and marketing strategies are constantly evolving, and effective new advertising channels are always opening up. So, if want to increase your company’s revenue and build your brand’s reputation through online marketing, let’s talk about what does work.
Advertising and marketing has gone digital. If you want new advertising strategies and modern marketing campaigns for your company, you need to:
- Have digital media contacts – writers, editors, and journalists who work for online publications can help you reach an audience quickly. This audience can potentially be as broad or as specific as you need it to be to find the right customers. Online publications cater to large audiences and micro-niches. Working with these digital media professionals will help you take charge of who you’re advertising to. If you don’t have any online media contacts – Experience Advertising’s media database can help you. As a top-rated online marketing agency, we can help you reach the contacts you need to best promote your company.
- Bring bloggers on board – Blogging is big, and successful bloggers of all types have loyal audiences. Harnessing the popularity of blogging can grow your audience too. At Experience Advertising, we have working relationships with bloggers in many diverse niches who can promote your product or company. The more bloggers you work with, the more you can increase the quantity and quality of your inbound links. Blog ad unit placements, promotional posts, review posts, and more can be integrated into your online marketing strategy when you work with us.
- Use Influencers to promote your company — Influencer marketing is the latest facet of digital marketing to see outstanding results. Like bloggers, social influencers can provide your business, brand, or product with a readymade audience. Online influencers are active on popular platforms and can connect with your future customers in authentic and engaging ways. At Experience Advertising, we create awesome ad campaigns that influencers can get excited about. We have access to 1000’s of targeted influencers in all categories. We make it simple for your company to start using influencer marketing.
- Optimize your content – Web content from Experience Advertising can be targeted to reach your ideal customer base. Relevant, search engine optimized (SEO) content can grow your site steadily over time. Producing other types of creative content, like videos, is a good plan too. Videos are very effective in online PR – they get you the double benefit of YouTube and Google traffic, and they’re fun and easy to share across social media.
At Experience Advertising, an experienced, effective Influencer marketing agency, we work with each of our clients to create a customized online PR and influencer marketing strategy. We can help you reach your goals with our proven growth strategies and our proactive approach to online marketing. To start using an influencer marketing agency and online PR for your company, contact us today. To find out more about how we can help you grow your business or brand, call: 954-662-8010 to consult with CEO Evan Weber. Let Experience Advertising help you get the increased leads and sales you want through influencer marketing and online PR. Don’t settle for inferior Influencer marketing agency, when you could be working with the best influencer marketing agency on the planet, Experience Advertising, Inc.