How to Grow an Online Affiliate Program – Tips and Techniques

Online affiliate programs are possibly the best way for a company to increase their sales by allowing webmasters to promote their products/services and get paid on a commission basis. What could be better than this? However, your affiliate program has to be run right for it to have a chance to really become a significant revenue producer for your company. Many companies allow their employees to handle affiliate management in-house, but unless their affiliate management is highly skilled in areas HTML, SEO, PPC, social media and other traffic driving strategies, they will not be effective and the program won’t grow. These skills take years to master which is why there is so much bad affiliate management going on out there. Simply sending newsletters and banner code doesn’t make you an affiliate manager it makes you a maintenance person. Truly effective affiliate managers will get to know each affiliate on a personal basis and attempt to work with them to increase traffic and sales. I’m not saying all affiliate managers are not doing well, I’m simple saying as an affiliate of thousands of merchants I know the kind of lame affiliate managing going on.

That being said, there are some good affiliate managers that can be effective. Affiliates should be held up to the highest regard and motivated to make sales for your company. Coming up with innovative and creative ways to motive affiliates should be a priority. Doing things like running contests and facilitating interaction with affiliates is a must. Affiliate management has to come from within, you have to love it. You have to be willing to work nights and weekends to provide a higher level of affiliate support than other companies provide. There are thousands of affiliate programs vying for the same affiliates, so you have to stand out and seek to be different. Friendliness and likability on the part of affiliate management is also required. No boring or unenthusiastic people should be in the position of affiliate manager. Affiliate managers should be outgoing, proactive, friendly, helpful, ultra-responsive, and always looking to come with ideas to improve your affiliate program.

Where do you find the best affiliates? Affiliate are everywhere actually. They run some of the best websites and blogs on the Internet. By joining networks like Commission Junction you can gain access to 10s of thousands of affiliates that are wiling to promote your products or services. Once on a large affiliate network like CJ you can recruit affiliates by sending emails to their affiliate base and reaching out to websites that are related to your services. If outreach is not going on in affiliate management there is a problem. Recruitment should be going on at all times in one way or another. Working with current affiliates to build a good relationship and recruiting new affiliate into the program are the two activities that should be going on simultaneously on a constant basis.

Your affiliate manager says, “There aren’t enough hours in the day to get all this done.” Wrong answer, they wither aren’t working hard enough or efficiently enough. If you are looking for the best affiliate management services on the planet you should contact us here at Experience Advertising. We put proven strategies into place for you program and work with affiliates to increase production levels. We seek to work closely with all affiliates regardless of their skill level or expertise. Contact us today and find out how far you affiliate program can really go!

CEO and Founder

Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.

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