How to Drive Traffic and Engagement to Your Facebook and Instagram Posts with Effective Ad Campaigns
You can have captivating photos, compelling messages, and great offers on your company’s Facebook and Instagram pages, but if no one is seeing them, are they really doing what they’re supposed to do? Advertising on Facebook and Instagram – the two most popular social media sites – is a smart strategy for today’s smartphone-based digital age. These platforms can help you reach more people than ever before, and allow for more direct and targeted advertising than many other types of online marketing. Facebook advertising and Instagram advertising can become powerful parts of your online ad campaigns, as long as enough traffic is being driven to your social media pages.
When you advertise on social media sites like Instagram and Facebook, you can connect directly with your future customers and current audiences, like your website’s visitors (known as retargeting). You can get a message of your choice out to the people who can benefit from it. And you can use immediate, visually appealing, and creative ads that are made for sharing – a kind of online word-of-mouth advertising. You can also get more people to take notice of these ads by working with a full-service online marketing agency to drive more traffic to your Facebook and Instagram pages. At Experience Advertising, we can help you:
Find the right audience for your Facebook and Instagram pages – This is one of the most important things to do when advertising on social media. You want to focus on quality AND quantity – find the right customers for your business, and then find more of them. Social media helps you to attract targeted and look-alike audiences that can translate into more engagement from customers you’re looking for.
When an ad connects with the right consumer, it’s like the ad is speaking just to them. It’s what they’re looking for, and what they’ll want to further explore. Facebook and Instagram advertising allows for precise customer targeting – you can pinpoint your ideal customer base: where they are, what they do for a living, what they’re interested in, their age, and more – and then advertise to these increasing specific or broad groups of people on social media. You can also advertise to the people that have just visited your website to come back and take an action, which is extremely effective if done properly with multiple ad units.
Use the most effective Facebook and Instagram ads – There are a ton of ad choices for Facebook and Instagram, and finding the best ones for each of your promotional needs and business growth goals is key. Advertising each new post through the right channels is also crucial to the success of those posts.
When it’s done right, each social media post can reach your targeted audience and encourage them to take action like buy or become a lead. Video, image, carousel, lead generation, post engagement, special event ads, and more all have their place, but you should make sure you’re using the best one for each purpose. At Experience Advertising, we can help you choose and create the best Facebook and Instagram ads for your business or brand.
Drive more targeted traffic from social media to your website – Facebook, Instagram, and other forms of social media can help you connect with your perfect customers and send them to your site to make that purchase or inquiry. At Experience Advertising, we can help you get your social media pages up to speed, and make your site mobile-friendly and converting traffic as optimally as possible with our website conversion rate optimization services. Running effective Facebook and Instagram ad campaigns is necessary to leverage social media to its fullest extend to drive sales and/or leads.
Contact us today to start amping up more targeted traffic to your Facebook and Instagram pages. Call: 954-662-8010 for a social media marketing consultation with online advertising expert, Evan Weber. Make your Facebook and Instagram pages stand out and become more effective with social media advertising management from Experience Advertising.