Why Affiliate Marketing is so Successful

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Have you ever wanted an army of motivated salespeople selling your product on a purely commission basis? Then affiliate marketing is for you. There are some things to keep in mind when launching and running a successful affiliate program. First, you have to good converting website. What this means is that when affiliates send visitors to your website, those visitors buy something or fill out a form (create an action) at a good percentage. Most click-to-conversion metrics range anywhere from 1%-30% conversion rates. This is very important to keeping good affiliates in your programs. Second, you need some good banners (i.e. “creative”) which are meant to inspire visitors to click and come to your site. The higher the click-through rate the more likely you are to covert more people. Third, you need a good follow-up process. Once a visitor comes to the site and leaves their information with you, what happens next. Most sites have a robust follow-up program in place to help convert previous visitors into sales via emails. If you adhere to these affiliate marketing principles then you are likely to have a successful affiliate program. Now go out and recruit some affiliates or hire Experience Advertising to do it for you!

Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.

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