Blogs have come on the scene and spread like widefire. Yes there are a lot of spammy blogs site out there, but the search engines seem to be able to weed them out relatively easily these days. When you launch a free blogs site you should build it out with about 5 pages of unique content and post. Yes it takes a little while, but it worth it to have the search engines really able to read some fresh, unique content on your blog. You can do this on multiple free blogs sites for different merchants, however keep in mind that unless you are willing to committ the time and resources in updating each one on a frequent basis, then don’t even bother. What you should do is update each blogs once per day with 200-450 words of unique copy and then ping the RSS directories right afterwards. Here is a list of the best free blogs sites on the web.