Finding the Best Online Influencers to Promote Your Company
Influencer marketing is on the rise. Having online influencers and bloggers promoting products and services is a fast-growing method of online marketing, and it has definite benefits for any business or brand. Influencer marketing — as part of a comprehensive online PR strategy — can allow you to reach your ideal audience quickly and effectively, and drive a greater amount of converting traffic to your website. A well-planned influencer marketing campaign will give your company the competitive edge you need in the world of digital advertising.
Finding the right social influencers and bloggers for your industry or niche is essential when implementing your influencer marketing plan. So, who are these influencers and where do you find them? To find the right online influencers, you need to find the right influencer marketing agency.
What can the right influencer marketing agency do for you? In short, make things easy. Starting an influencer marketing campaign takes a lot of legwork – you have to get effective social influencers for your products, reach out to bloggers with effective promotional ideas, and contact digital media professionals to get the word out about your business or brand. And these contacts have to reach the right audiences. If your product is perfect for young mothers, you’ll want to tap into the built-in audiences of mom bloggers. If you want to reach millennials, you’ll need to connect with them on the platforms they use. If you provide a service in a local community, you should reach future customers in a targeted area. Getting the best influencers to promote for you is crucial. Learning all of this on your own can work for you, but it will take time and trial-and-error. Bringing in an online marketing agency will make the influencer marketing process simpler and more effective.
How do you choose the right influencer marketing agency? Online marketing agencies typically leverage their databases and contacts to find influencers and promotional opportunities for their clients. You want to work with a well-connected, proactive agency. At Experience Advertising, we have an extensive database of bloggers in thousands of niches and micro-niches, and we continuously cultivate relationships with social influencers and digital media contacts. In building our database and constantly growing our PR connections, we have done the networking for you. We can connect you with the right contacts and get your influencer marketing campaign up and running quickly. Experience Advertising develops and implements creative campaigns and forward-thinking online marketing strategies for our clients in a wide variety of industries.
When you know you can reach the right audience for you, you will save time and effort that you can put towards what you do best – running your business and building your brand. Influencer marketing has proven ROI and reputation-building opportunities you can’t afford to miss out on. Experience Advertising is an award-winning online marketing agency that can help your company best utilize the influencer marketing channels available online. For a consultation with CEO and digital marketing expert Evan Weber, contact us today, or call: 954-662-8010. Team up with Experience Advertising and find the influencers and bloggers you’re looking for.