Finding the Best Digital Advertising Agency to Market Your Shopify Store
One of the biggest draws of Shopify is that it is a one-stop-shop for everything related to managing your online business. But a successful marketing strategy doesn’t just maintain your business; it grows your customer base, and for that, you need a great digital advertising agency.
You’ve put too much work into your ecommerce business to sit back and see what happens. Sure, you may have folks in your life waiting for your store to launch or a few regulars you can count on to make a purchase or two throughout the year. But to set your business up to thrive, you need an agency on your side with a proven strategy. That’s where Experience Advertising comes in.
Here’s what a digital advertising agency can bring to your growing Shopify store:
A New Audience
It is increasingly difficult to get new eyes on a product or business. Part of the reason is that the digital landscape is always changing; it is always in flux. You never know what’s going to take off when.
In the last month, TikTok users alone revitalized Celine Dion’s 1996 hit “It’s All Coming Back to Me Now” and the Mountain Goats. This trend proves that marketing is not always about what gains attention but how. The right digital advertising agency has its finger on the pulse of what’s happening in niche markets and knows how to reach the appropriate audience to fulfill a specific need. You know why people need your product. A good digital advertising agency knows how to get those people’s attention and direct them to your Shopify store.
A digital advertising agency can get your business in front of a tailor-made audience. You won’t just reach more people; you’ll reach the right people.
Increased Customer Engagement
A great digital advertising agency inspires potential customers and moves them to act.
Online shopping has become the norm for most consumers. Even large corporations are directing more of their customers to their online stores. That’s a lot of competition to keep up with.
By creating digital content that appeals to your base, Shopify experts can drive traffic and sales to your Shopify store from a variety of different sources:
- Targeted emails: Regular newsletters, subscriber-only discount codes, and daily deals can all motivate folks to subscribe to your mailing list. Targeted emails remind those who have already declared that they have a vested interest in your business that you’re still there and that it may be time to give your website another look. A Shopify expert will know when and how often to reach out to your base and which type of emails get the best results.
- Blogs and articles: Having a blog on your website is one of the best tactics for increased SEO. A digital advertising agency knows how to use the content you already have and can create new content in your already-established voice for a fresh audience. If you don’t have a blog, you can still use a digital advertising agency to create informative content for Medium, LinkedIn, Nextdoor, and other social media hubs. By meeting your audience where they are, providing sought-after information they’re already looking for makes for an engaged and motivated customer base.
- Social media: As we mentioned in our example above, TikTok has a knack for making seemingly anything popular again, if it’s relatable. That relatability is what social media thrives on. A digital advertising agency can help your brand find its place on a platform, whether it’s on TikTok, Twitter, Facebook, or Pinterest, and stand out in the crowd.
An effective digital marketing strategy gives small businesses a unique opportunity to gain a dedicated audience, regardless of the amount of competition out there. Between unique content and effective SEO, paid ads, conversion rate optimization, email marketing, and brand strategy, Experience Advertising can help your Shopify store reach an engaged audience and inspire them to make a purchase—or two.
More Time Spent on Your Business
You may be a one-person show when it comes to stocking and managing your Shopify store but taking on everything yourself is a surefire way to get burned out. When you’re exhausted, you can’t be creative or strategic—two important qualities in being an entrepreneur running a successful Shopify store.
The best digital advertising agency will know which features of your business to focus on to make you stand out so that you can focus on your business. They have already done the critical legwork of developing ongoing relationships with reputable bloggers, social media influencers, and writers to roll out strategic campaigns and can’t-miss opportunities. Their deep knowledge of paid online advertising and management allows your audience to find you more easily.
You may be used to taking on everything related to your business yourself, but the good news is that you don’t have to. Rather than teach yourself everything there is to know about digital advertising, working with an agency frees up time better spent on the parts of your business that you enjoy and will allow your skills to flourish.
The Right Experience to Get the Job Done
Experience Advertising is the best digital advertising agency to market your Shopify store. Whether you want to make that first big splash or reach a new market, a digital advertising agency and Shopify expert will help get your business the results it needs.
The right digital advertising agency to market your Shopify store will add tremendous value to your business. It isn’t just about researching agencies and choosing the best price. The return on your investment—the growth of your business—is the true value.
As their name implies, Experience Advertising is a digital advertising agency with the right experience to deliver results. Transparent, consistent, and professional, Experience Advertising evaluates a Shopify store for optimization and devises an effective strategy.