Commission Junction Affiliate Program Sales Growth and EPC Increase Case Study – Gift Niche

Hey all! I wanted to share a really successful Commission Junction Affiliate Network case study that our company was able to achieve during the December time-frame. We were able to really grow this client’s CJ account through a combination of affiliate management techniques. This client is a gift-oriented merchant.

Here is the sales growth chart (as of Jan. 17th 2011):

Here is the 7 Day EPC growth chart (as of Jan. 17th 2011):

As you can see we were able to attain significant sales growth and EPC growth from the previous December time-frame for this client. We used a combination of the following affiliate management techniques to grow this clients CJ account dramatically:
– Recruiting new affiliate/publishers from our database of CJ performers
– Recruiting new affiliate/publishers through email invites from the non-joined database of publishers on CJ
– Running compelling promotions and offers to the affiliate base
– Reaching out and working with each affiliate in the program individually
– Providing free unique content directly to affiliates in the program for their sites and blogs
– Providing a free website building tool directly to affiliates which feature the merchant’s banners and links
– Providing vanity coupon codes directly to affiliates featuring their specified coupon keyword
– Providing non-trademarked keyword research for the niche directly to affiliates

Through these proven affiliate management techniques we were able to significantly grow this client’s sales and EPC average. Client always want increased sales, but have a great EPC average is import to attracting new affiliate sign-ups on the network, so the EPC has to be maximized as well through various techniques. Let me know if you have any questions or would like to grow you CJ affiliate program in these ways. We look forward to hearing from you!

CEO and Founder

Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.

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