Beyond “CPA”: Selling and Purchasing Premium Placements on Affiliate Sites

Friday, I presented at AffCon 2010 Affiliate Conference in Miami. It was a really nice conference with lots of great Affiliate Marketing industry people in attendance. The session was nice and full, so there were plenty of people eager to learn about buy and selling paid placements with Affiliates, both from the Advertiser and Affiliate perspective. I gave a presentation about some of the important aspects of paid placements and then we went into a nice, long questions & answers segment. Here are the slides of my presentation for you to check out, please let me know your comments and feedback. Thanks!

Here is the raw content from the presentation:
Types of Affiliates that Sell Placements:

Large Web Properties: (Orbitz, Geico) Good Banner Placements, Large Newsletter Databases, Shopping Portal, Thank You Pages

Loyalty Portals & Cash Back Sites: (EBates, UPromise) Category Feature, Newsletter Drops, Huge Memberships

Coupon & Deal Sites: (CouponMom, DealTaker, CouponCraze) Homepage Placements, Category Featured, Social Postings, Dedicated Merchant Pages, Exclusive Coupons

Bloggers: (Mommy Bloggers) Sponsored Giveaways, Featured Post, Newsletter Drop, Social Postings

Benefits of Paid Placements – Win Win

Additional Revenue for Affiliates – Allows Affiliates to fund additional traffic generation like: Paid Search, Facebook Ads, SEO

Additional Sales/Revenue for Advertisers – Produces additional sales, branding, and customer loyalty.

Builds the Advertiser/Affiliate Relationship – Spending money goes a long way to deepen the working relationship.

Creates Additional Exposure, Branding, Traffic, and Sales!!


Keys to the Game
Test Different Placements and See What Works – ROI isn’t always obvious or immediate.

DON’T BE CHEAP!! Enough Said.

Invest in Your Affiliate Channel – When you spend, you build great relationships with Affiliates for the future.

Seek Them Out – Ask Networks what Affiliates have Paid Placements; Approach Large Affiliates and Suggest It.

Offer Reciprocal Traffic Deals – Trade Placements/Inventory

Build Lasting Partnerships – This is what Affiliate Marketing is all about! Get on the phone and have a great conversation that leads to a great deal and a great friendship!

Thanks for checking out my AffCon presentation on Buying and Selling Premium Placements on Affiliate Sites!

CEO and Founder

Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.

1 Comment

  1. web design bangalore on at 7:28 am

    interesting and very informative nice post 

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