Hello and thanks for checking out this post. If you run an affiliate program, then you know how hard it is to both recruit new, quality affiliates and get your current ones producing more so. Whenever you’re looking to grow an affiliate program, you should be looking to grow it annually. Affiliate programs grow annually if you do the right things like recruiting new partners, getting your current affiliates producing, and making your website convert better. In this affiliate program management case study, we are looking at an advertiser on the CJ affiliate network that our agency manages. This is a Affiliate Program that we launched and grew from scratch on the CJ network. What you will see is annual growth in: revenue, clicks, number of sales, and average order value.
2022 was the second year of this affiliate program on the CJ affiliate network. We launched this affiliate program in May of 2021. As you can see, revenue in 2022 for the same period grew 75% year over year. This is exactly the kind of growth you should be looking to see from your affiliate marketing channel. This was accomplished using the following affiliate program management techniques:
- Proactive Affiliate/Publisher Recruiting from CJ’s database of affiliates and publishers
- Sending weekly affiliate/publisher newsletters that are friendly, helpful and contain promotions.
- Following up with offers that were sent to prospective affiliates on the CJ network
- Sending personalized follow up emails to all affiliates and publishers in the program on a frequent basis to have calls and provide support.
- Running frequent promotions and deals through the affiliates.
Only Experience Advertising can perform these types of affiliate management processes at the highest level required to grow an affiliate program exponentially over time. Other agencies and inhouse managers aren’t able to put forth the amount of sheer effort and work it takes to intensively manage their affiliate programs, nor do they have our proprietary databases of affiliates/publishers to prospect from, which is why we are able to grow affiliate programs much faster and larger than other OPM or affiliate agencies.
Another metric you should be looking at in your affiliate program is your overall traffic referred from Affiliates. You want to see your quality traffic going up over time as you add new affiliates and publishers to your affiliate program and get them producing by running promotions through your affiliates, as well as sending high quality messaging, i.e. affiliate newsletters (ours are the best in the industry bar none).
Another very important metric in your affiliate program, that you want to see grow over time, is your total number of sales. When the total number of sales is growing, then your overall revenue will be growing. This is acheived by getting more affiliates and publishers active in your affiliate program and producing. Our agency is at the pinnacle of affiliate messaging and affiliate relationship building. We do most of our relationship building on video calls.
Another super important metric in your affiliate program is your average order value. If your average order value is increasing then your revenue will be increasing. It’s highly desirable to have your average order value in your affiliate program increasing over time.
Conclusion:
This Affiliate Program case study shows how affiliate programs should grow exponentially over time by using the right affiliate program management techniques and strategies. We take the approach of working with all types of affiliates and publishers regardless of size. We are committed to working with each and every affiliate in the affiliate program on a personal basis (you won’t find this approach elsewhere). This is what we have found works to grow our affiliate programs over the years.
If you’re looking to have your affiliate program grown to its fullest capacity, contact us, we will provide you with a free affiliate program audit and let you know a realistic outlook on growing your affiliate marketing channel. We look forward to hearing from you!
