It’s been a really awesome year in affiliate marketing on many levels. What I’m most excited about is the ever-growing number of webmasters, and regular people, getting involved in affiliate marketing on a world-wide basis. Adsense has really congested things for a good number of years, but affiliate programs seem to be turning the corner as the preferred advertisement of choice among webmaster and bloggers. But merchants must be vigilant to continue to improve the quality and efficacy of their websites so affiliates can prosper from the referred traffic. Good conversion optimization can be acheived by testing different landing pages through targeted PPC traffic. The best combination of graphics, logos, buttons and sales copy wins! Not that simple, but you get my drift.
There is so much opportunity to educate new affiliates, teaching them how to get online and start publishing content. Our affiliate site builder tool has enabled more hungry affiliates to get online with niche sites. This has been our ongoing attempt to break the barrier to publishing content online with affiliate advertisements pre-included. I’m particularly excited because our company is growing and taking on new clients. There is much that needs to be done, promotions to send out, resources to establish. I you know me you know that I don’t work regular business hours, in fact I deplore anyone that does! Might sounds a bit extreme, but there is an infinite amount of work that can be done and a finite amount of time to accomplish it. They has always been my attitude since I have been marketing online. I think it works quite well. We take the same approach to managing affiliate programs and also assisting our clients to do better as an ecommerce entity.
Affiliate marketing only looks to be growing in 2009. More merchants are launching affiliate programs with Commission Junction, Linkshare, Google, and Shareasale. My personal preference is for Commission Junction to launch an affiliate program is you want to get the most response. But launching an affiliate programs doesn’t mean certain success. Your affiliates have to managed properly and be provided tools, promotions, resources, and education to make them better affiliates or even producing affiliates at all! The beauty of affiliate marketing is in the masses if you can properly motivate the masses, which isn’t easy to do at all when there are 4000+ affiliate program to choose from. Getting the affiliate’s attention is important to remember. Take care of your affiliates and they will produce more for you…make sense? We always seek to grow our client’s affiliate programs and so far it has worked. We will be working harder than ever in 2009 to produce more revenue for our clients. Thank you and have a great New Year!