5 Ways Website Content Creation Can Help Grow Your Business Online
What do you need for a successful business? It can take a few things: a good idea, a marketable product, a valuable service, a dedicated team, a standout website, effective advertising, the right website content…that’s right, website content can be an integral part of a successful website and successful business growth. In fact, it’s a very necessary part of any well-performing website – the kind that will attract new visitors and keep customers returning — and it’s something that should be kept up with continually.
Of course, you need good content on your site to start out with. But you shouldn’t just stop there. The job of content creation isn’t done once your site is launched, it’s an ongoing process for high-performing, high-converting websites. That means, current content should be optimized when needed, and new content should be created and posted to a site regularly. And if you’re not using content creation to build up your website and grow your business, you should start with:
Search engine optimized (SEO) blog content – Add a blog page to your site or reactivate your blog with regular blog posts that are created to reach your customers, provide them with information, and keep them engaged on your site. A blog post that’s on your site can help a future customer find you through an online search, learn more about what you do, and help them decide to take further action on your website. SEO blog content is great for generating organic search engine traffic, and the relevant keywords within the content can keep bringing in free traffic month after month.
Optimized homepage and sitewide content – What’s on your homepage, your product and category descriptions, and other content throughout your site can be analyzed and re-optimized for maximum effectiveness. Top-performing pages on your website can be identified and built up to make full use of which pages are performing the best on your site. At Experience Advertising, we can also create new sitewide content that’s made to increase free/organic traffic, improve site conversion rates, and help your business grow.
Articles to publish on LinkedIn and other sites – By publishing content articles on other sites that are relevant to your industry, you can build your reputation, gain recognition, and reach a wider audience and network of future customers. Content posted on other websites will be linked back to your site, and can help more people find you online.
Online Press Releases – Search engine optimized press releases let you make announcements and publicize new ventures, while making use of search engine algorithms to increase the free traffic that’s driven to your site. Manage your reputation online and generate new interest in your business with affordable online press releases from Experience Advertising.
YouTube videos – Videos are immediate and interesting to viewers across the web. YouTube videos are great for demonstrations, 360-degree product views, information sharing, and engaging an audience. Videos can be embedded onsite, with SEO benefits, and can send traffic from YouTube back to your site. We create amazing videos, cost-effectively.
At Experience Advertising, we create website content that helps businesses grow. If you need more new content for your site and get a better ROI on your online advertising spend, our content marketing services may be just what you’re looking for. Contact us today for the content you’re looking for, or call: 954-662-8010 for a content creation consultation. Grow your business with website content creation from Experience Advertising.
Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.
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