If you have a website, your site has a conversion rate – and the strength of your site’s conversion rate can be one of the most important factors to your company’s success. It’s simple, really. A strong conversion rate will help you and a poor conversion rate will hurt you. How so? A conversion rate is the number of visitors who end up taking a desired action on a website. A good conversion rate reflects the fact that your ideal customer base is finding your site, showing interest, and allowing your company – and your profits – to grow.
But to get a good conversion rate, and to keep improving on it, you may need to give your website some serious attention. There are many great features that can help websites work better, there are effective ways to make a site stand out, but there are also things that can hurt a website, halt a conversion rate, and leave the growth of your company stagnant. To make sure your website is making the most of its potential, you should focus on your conversion rate with effective conversion rate optimization services. Four reasons that it’s smart to focus on your company’s conversion rate are:
- An optimized site converts better
Whether it’s adding a few tools and widgets to your website, creating a smoother website experience for your current and future customers, speeding up your website, or completely overhauling your site, once your website is optimized it can be easier for your visitors to do what you want them to do on your site. With website optimization services from Experience Advertising, you can make it more likely that your site visitors will make a purchase, give you a call, leave their info, and more.
- A well optimized site can catch more converting traffic
Search engines can be harnessed, and social media traffic can be a goldmine, but all of that traffic has to be sent to a site that inspires action from a new visitor. Improving the usability of your site, linking to the right social media pages, and knowing what your target audience is looking for can help you get more converting traffic from Google, Facebook, Instagram, and across the web. Retargeting former customers and past site visitors is also something you should be doing – and our proven conversion rate optimization strategies can help you.
- An optimized site is more trustworthy
You know your site can be trusted, you know your company is well-reviewed and reliable, but do your future customers know it? Ratings and reviews exist for good reason, and you can make use of them on your site. Let your future customers know that your site is secure and make placing an order a breeze with an optimized company website.
- An optimized site makes your online marketing efforts more successful
Google Ads and other PPC campaigns, organic traffic-generating strategies, social media ads, they’re all important. But if you’re going to do one thing first, optimize your website. With a site that has an optimal conversion rate, all of your online marketing ad campaigns can perform at their peak. “When your conversion rate is increasing over time,” says Evan Weber, CEO and founder of Experience Advertising, “it allows all of your digital advertising campaigns to flourish as they should.”
Making websites more efficient and effective is what we do for companies of all sizes with our affordable website conversion rate optimization services. As an award-winning digital marketing agency, we can focus on boosting your website’s conversion rate for you. Contact us today to learn more about how Experience Advertising can work to improve your website’s leads, brand identity, customer engagement and conversion rates.
