Hello there and thanks for taking a look at our latest affiliate program case study! This is a client of our agency that we manage on the CJ Affiliate network. They are an ecommerce website in the automotive space. Our agency has been managing their CJ account for more than 2 years. The following charts will show you dramatic year over year growth in affiliate-referred revenue, clicks, and average order value. All very important KPIs you want to see going upward over time in your affiliate program.
The client’s affiliate program sales revenue was up 111.7% so far this year versus the same time last year, which is phenomenal at these levels. $1.3 million in sales vs. 617k in the previous year, same period. This is phenomenal affiliate program growth, and what you want to see happening in your affiliate marketing channel. This type of year over year growth is only achievable when the affiliate program is managed with extremely proactive affiliate management techniques, and managing the affiliate program on the right affiliate network like CJ.com.
Here, you see a huge increase in the amount of traffic/clicks generated through the client’s affiliate program on CJ Affiliate. This is what happens when the program is managed very intensively, with a lot of quality messaging, and promotions going out to their affiliates. We believe in sending out weekly affiliate/publisher newsletters to the affiliate programs we manage. Our affiliate newsletters are helpful, friendly, and the best in the industry in our opinion.
The AOV was up year over year by 16.8%, which is great because it means their customers that were affiliate-referred are spending more per sale over time. This is another key performance indicator (KPI) you want to monitor in your affiliate program, and a KPI we try to increase over time with various strategies and types of promotions.
How was this achieved you may ask? Here’s a run down of the affiliate program management techniques we use to grow the affiliate programs we manage for all types of companies and brands:
- Intensive affiliate/publisher management by highly experienced affiliate managers.
- Proactive, continual new affiliate/publisher outreach to recruit new, targeted affiliates, publishers, and partners.
- Hand-holding new affiliates to get them up and running by sending them their banners, links, content, and anything else they may need to be effective.
- Weekly affiliate messaging that’s personalized, friendly and helpful.
- Running great promotions/offers through affiliates on a frequent basis.
- Working to improve our clients’ website conversion rate so the affiliate traffic has the best possible chance at converting.
- Providing really great creative ads/banners, and updating them frequently.
- Providing free content/write-ups about the company or current offers they can publish and share.
- Having video conference calls with the affiliates we manage for our clients.
- Motivating our affiliates with bonuses, sales incentives, and sales contests.
These are some of the most effective techniques that can be used to grow a large, productive affiliate program over time. Affiliate programs truly grow on an annual basis, exponentially if you are using the best possibly strategies, techniques, and people to get it done.
If you are interested in growing your affiliate program to its fullest potential, contact us today for a complimentary evaluation. We look forward to hearing from you!