10 Ecommerce Website Conversion Rate Boosting Strategies

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  1. Customer Referral Program – Free tool called Curebit.com to launch a Thank You page and/or stand-alone customer-referral program sign-up page. Bonobos.com generated 25% of their online revenue with their referral program in 2013.

  2. Pop-up Live Chat – boost interaction with website traffic and provide promotions through proactive live chat. Check out: Olark.com

  3. Pop-up email capture in exchange for a coupon on organic traffic – Listrak.com or JustUno.com for email and/or Facebook Like capture.

  4. Testimonials/Reviews – important to boosting confidence in the website and products.

  5. Shopping Cart Abandonment Email Follow-ups – Listrak, Salecycle

  6. Retargeting on the Web and Facebook – Adroll, SteelHouse

  7. Trust Logos – Norton’s Trust Seal, BBB Online

  8. A/B Testing Tools – we can use Optimizely.com or Convert.com on your website.

  9. Internal email sending – i.e. frequency, design, subject lines, promotions.

  10. Running Facebook app sweepstakes that can be advertised on the website to collect more visitor data, so they can be re-marketed to via email and Facebook.

Evan is the CEO and Founder of Experience Advertising. He has more than 20 years experience and background with ecommerce website marketing. His skill sets include: search engine marketing, social media marketing, affiliate marketing, conversion rate optimization, and other traffic driving and community building strategies.

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