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May 15, 2008

The Benefits of Hiring an Affiliate Program Management Agency

Author: expadv | Filed Under Affiliate Management

Launching and growing an affiliate program really is an investment in the future of your company. A well-managed affiliate program should grow quite dramatically over time and if it’s not there is likely reason for this. An existing affiliate program should be intensely managed and each affiliate should be worked with individually and properly to ensure their future production. Most companies rely on inhouse affiliate management to work with and recruit affiliates for their program, but only if these inhouse managers are extremely proactively building relationships with your current affiliates and recruit new affiliate partners will this work out as the best solution. One of the biggest problems with most affiliate managers is they don’t have enough knowledge to really bond with super-affiliates on their level. Having knowledge of SEO, PPC, HTML, and site building is a must for whomever is managing your affiliate program. Affiliate management is definitely more than just saying hi, sending a monthly newsletter, and emailing affiliates tracking links and banners. Hiring an affiliate management agency, like Experience Advertising, can really benefit your company for the following reasons:

  • We have existing close relationships with 1000’s of super-affiliates
  • We manage 10s of thousands of affiliates across multiple large networks
  • We have advanced knowledge of SEO, PPC, HTML and site building
  • We have over 10 years experience in the online marketing world
  • We have the tools and techniques to get affiliate producing on a broad level
  • Plus many other reasons…

When you consider hiring an affiliate program management agency you should be very careful, there are many companies that claim expertise but really do very little. Have a conversation with the company to determine their expertise and knowledge level in affiliate marketing. At Experience Advertising, we pride oursleves on working diligently to grow and manage affiliate programs to reach their ultimate protential. If you would like to speak to us or know our rates, please contact us through this website today.