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50+ eCommerce Tips, Strategies, and Amazing Companies to Work With!

Wednesday, March 27th, 2013

Ecommerce Shopping

 Do you run an ecommerce website or have aspirations to do so? Then you absolutely have to read this post! Since I have been in online marketing for 15 years, and have worked with over 100 ecommerce websites, I’m able to put together a fabulous list like this together! If you have any questions, just contact me through this website and you will responded to asap. If you are looking for an effective, affordable online marketing agency, let me know and we can have a call to discuss what we can do for your company! Enjoy the tips and let me know if you have any questions! :)

 

1. Organic Search – Don’t forget about Search! It’s still the #1 way customers buy online. Types of original content to be adding to your site would be: articles, blog posts, product descriptions, testimonials, and product reviews. Repurpose positive customer comments as testimonials and add to the site. Competitive research tools help find keywords to target in your content, look in your Google Analytics for real-world search queries. Have a good, monthly SEO strategy to build out your content and get free traffic. Frequent, original posts/pages are always the best strategy to get more free traffic. Daily posting is best for the search engines. Share your content socially to spread it out.

 

2. Off-site SEO - you can get traffic and rankings from other websites besides your own. Some great ways to do this are: online press releases (using Vocus.com or eReleases.com), guest blog posts, blog reviews, sponsoring blogger’s sweepstakes, Yellowpages.com, eBay classified, Superpages.com, Backpage.com, and getting listed on any well ranking website in your niche with original content and titles. Outsource your writing tasks to maximize writing volume, but make sure the quality is intact. I recommend 1 online press release per week, it builds SEO rankings and saturates the search engines. I have a great contact at Vocus/PrWeb, you can save significantly if you buy their annual packages.

 

3. Paid Search Strategy - the new enhanced Google Adwords is great, conversion tracking of sales is a must on the keyword level, BingAds has low hanging fruit, site specific content network ads can also work well. BingAds can be 1/10th the cost of Google Adwords. Make sure you are running on all your branded keywords on Google and Bing Ads, the general keywords can be made to convert on BingAds. I would be happy to review your pay per click search campaigns for you or manage them for you.

 

4. Social Media - You of course need a great social media strategy in place! Facebook, Pinterest, Instagram, Twitter, Foursquare are the top social networks. Run frequent sweepstakes and contests to pump up the fans and gather emails of your fans (Woobox.com is a great Facebook app for sweepstakes and contests). Some social media management tips would be: Daily posting to the wall, 24/7 social management responsiveness, anything less is inadequate! :) Total Facebook website integration is a must, i.e. Sharethis.com, Facebook comment box, Facebook site registration. LinkedIn groups are great for niche/industry community building. LinkedIn is also great for B to B, B to B advertising, and business development. In my opinion, fan advertising is the best expenditure of advertising on Facebook, then running Facebook Offers, Promoted Posts, and Sweepstakes to make it go viral and measure the ROI. Regular, direct to site Facebook advertising now has conversion tracking pixels that can be placed on your site, so that needs to be tested to see if it works for your company or site.

 

5. Mobile site for eCommerce - If you don’t have a mobile site you are losing customers! Mshopper.com is a good solution to go mobile asap on a rev share. Responsive design is a must for sites that look great across devices. If you don’t have a mobile site you are leaving money on the table and it’s hurting your conversion rate. Dudamobile.com is great for turning any website into a mobile website.

 

6. Social Referrals - every customer should be referring their friends through Facebook, Twitter, and email to your company or website. Check out CureBit.com, it’s great and inexpensive and effective. I know the owner Allan Grant, you can tell them I sent you.

 

7. Text messaging - Textmark.com is great for for mobile (SMS/text) marketing to customers that you have gained their mobile number through permission. Seek to acquire their mobile phone numbers in the website check-out and set up a follow-up system for mobile offers to monetize. You can acquire mobile numbers via your Fan Page too by running sweepstakes and asking for it in the entry form.

 

8. Retargeting Options - Retargeting is the best thing to happen to ecommerce in the last 10 years. EVERY major company is using retargeting to remarket to their website visitors that leave their website without purchasing, on the web and on Facebook. It’s the hottest thing in ecommerce and can also be used by bigger affiliates.

Retargeting Options:
- Google Adwords
- Adroll.com for retargeting on Facebook, works well
- Retargeter.com for eBay searchers retartgeting
- Steelhouse Media – for on-site targeted promotions in real-time.

 

9. Targeted Display AdvertisingQuantcast.com is “intelligent display advertising” based on your website demographics and can work well. Remnant inventory can be good too if you get it targeted and cheaply enough. They place a pixel on your site to gain demographics and then run your banners on their display network. Works well for some advertisers. Whatrunswhere.com tells you where companies are advertising.

 

10. Partnership Marketing - rev share based – reach out to other companies and offer to reciprocate. Examples: Thank you page placements, newsletters, members area, solo emails, display on site. Partnership marketing is a great way to build customers and traffic, and works even better if you can reciprocate.

 

11. Personalization - works best for converting traffic and repeat customers. You can personalize and segment targeted offers via: email, on-site, and segmenting. Listrak.com is a great email platform for websites to segment, personalize and measure the revenue. Mybuys.com does on-site personalization and through email.

 

12. On-site targeting and negotiatingSteelhouse.com does on-site promotions. Netotiate.com does on-site negotiating with visitors and increases sales. NEW!

 

13. Live Chat - Olark.com or Liveperson are both great for website Livechat – most underused conversion increasing tool in the industry in my opinion. Great for merchants because it’s so cheap and easy to use. Have someone good on it! Proactive live chat allows your customer service and sales people to interact with site visitors and direct them around, offer specials, and answer questions. Increases conversion rates by interacting with more site visitors. Can also be a great loyalty building tool.

 

14. Sweepstakes and Contests - I recommend monthly contests and sweepstakes to pump up fans, emails, and go viral. Better prizes produce better results, photo contests are great too, Pinterest contests are HOT, but only work well with a lot of customers on Pinterest.

 

15. Product feeds and organic listingsgoDatafeed.com to syndicate it all product shopping engines. Seasonality plays into the conversion rates on the paid shopping engines. Keep it fresh and managed like PPC search campaigns.

 

16. Inbound Phone Calls - Driving phone calls from the website and ads is a great way to boost sales. Also, effectively upselling is a great way to maximize traffic and increase conversion rate. Have good people selling on the phones or don’t bother.

 

17. Facebook Advertising - Facebook fan advertising is great and highly recommend even at a minimum budget because the targeting is so good. Look to convert the fans into emails with sweepstakes so they can be remarketed to and increase website conversion rates. Facebook promoted posts work great to get the message out to everyone. Use sweepstakes to create hype and go viral. Use Facebook offers to run special offers to fans that keep reminding them about it.

 

18. Conversion Rate Optimization ToolsOptimizely.com is #1 conversion A/B tool. Pluralis.com is a crowd sourced conversion contest tool.. very cool new tool. Have a monthly strategy for increasing your click to sale ratio or you are missing the boat. If you aren’t testing your page elements (such as add to cart button, logo, main graphics, bullet points) you are leaving money on the table. “Testing is always better than not testing.”

 

19. 14 Website Conversion Rate Boosters:
BuySafe.com – purchase insurance – increases site trust.
Norton’s trust seal – #1 trusted ecommerce logo. Places in the cart pages and site wide.
- BBB logo – builds trust
Truste.com – builds trust
- Testimonials – feature them all over – ask for them from customers. Incentive them with gift cards for giving them. Video testimonials are great for Youtube traffic and site.
- Sweepstakes – gains fans and emails of site visitors to follow-up with. Should be run monthly.
- Drip emails that measure revenue – great after email capture with Listrak.com.
Netotiate.com – real-time on-site price negotiating – NEW!
- Price comparisons on product pages – shows how you are less expensive
- International shipping – increases conversion to int. traffic. There are companies you can partner with to handle this.
- On-site promotions. Free shipping is #1 promotion
- Pop-up email capture – great for drip email campaigns, use Listrak.com capture email and send drip follow-ups
- Shopping Cart abandonment follow-up emails. Great for ecommerce and lead gen
- Customer Reviews – check out PowerReviews.com

 

20. Marketing Calendar – have one. Keep the marketing message consistent across channels. Plan ahead, leverage seasonality whenever possible.

 

These are my ecommerce tips, strategies, and amazing companies to work with. I know most of these companies personally and have worked with them. A lot of times if you mention Evan Weber and Experience Advertising, you can get a better deal that everyone else, so make sure to drop my name. Let me know if you have any questions or would like to discuss working with my agency to implement an effective, comprehensive online marketing strategy for your company. Thanks and have a great day!

7 Amazing Affiliate Marketing Tips to Maximize Your Holiday Traffic and Earnings

Wednesday, November 2nd, 2011

Holiday Shopping Affiliate Tips

Hey all..I hope your November is going well! I wanted to put together some useful tips for generating more traffic and affiliate commissions during the busy holiday shopping season so you can maximize your affiliate marketing earnings. Here are some online marketing tips you can use to maximize your efforts:

1. Post about hot gift items - posting about the hottest holiday gift items is a great way to build your site or blog with content people are actually searching for during the holidays, ex. “10 hottest gift ideas for 2011″ or “What are the top gifts for 2011.” Do your research and depending on your niche there will be a set of hot products that are in-demand this holiday season. Then, create pages on your site or blog with good content write-ups about these hot products and use “lists” as well because they tend to be read, such as: Top 11 Tech Gadget Gifts for 2011, 5 Must-have Corporate Gifts Ideas to Impress Your Clients, 8 Innovated Gifts for Your Children. Titles like that can really pull in the traffic. Remember, the more content you post the more search rankings you can garner with each page of your site, so post a lot of pages and fill them with great, keyword-rich content to maximize your SEO benefits. Great your initial November promotions towards Black Friday and Cyber Monday, which a lot of people will be searching for deals with those keywords for various merchants, so make sure to weave that content into your postings and pages. Once that passes, you are into December great deals for the holidays that can be promoted all month long. Finally, you have your after-Christmas sales that can promoted from every merchant you affiliate with.

2. Ask for Special Coupons or Promos - asking your affiliate managers and Advertisers for special deals, coupon promotions, or vanity coupon codes (coupon word matching your site)  for your site is a great way to leverage your site’s branding to market exclusive deals to your traffic, subscribers, fans, and followers. Not all affiliate Advertisers will be able to provide this because they can’t do it for everyone or may not at all due to lack of resources, but you can get lucky with a great promotions sometimes and really kill it. Make sure to get the current month’s deals from the Advertisers you are promoting so the offers in the posts will be compelling and convert higher with your visitors. Make sure to keep your deals current and timely, otherwise visitors will hit brick walls when trying top use the codes, which isn’t ideal at all.

3. Ramp-Up Your Social Networking - Make sure you are adding Facebook friends, Facebook fans, and Twitter followers on a constant basis so you have more people to expose your offers, promotions, and pages to during the holidays. However, don’t crush people with too many offers in a short span or they may get turned off from your suggestions. Don’t recommend something you haven’t tried yourself, however you can make product suggestions and promote really good deals and coupons from merchants you are affiliated with. If you always have fresh content and promotions your audience will really appreciate that and you will be building branded with your traffic which is good for the future.

4. Post Your Butt Off - Posting tons of original articles to your site or blog, then sharing it all socially, are the best ways to ramp up your traffic in advance of the holidays. Adding frequent posts of fresh content to your site can really expand the number of pages you have indexed in Google, Yahoo, ann MSN/Bing which increases the chances your site will rank under a larger variety of search phrases and bring in more free traffic. Once you make a new post on your site you can immediately share the title and page url on Facebook, Twitter, and your fan page. Make sure to add something like, “Isn’t this a wonderful deal?” to your postings to increase interaction and response especially on Facebook. You goal is to get as make Likes, Comments, and Shares on Facebook as you posiibly can to gain the most exposure and traffic. Also, make sure to submit your new posts to DiggDeliciousStumbleUpon, and other bookmarking sites to maximize your exposure. Post other versions of your articles and posts to 3rd party article directories, like ezinearticles.com, with rewrites of your articles and titles to maximize your organic rankings. I recommend 1-10 posts a day to your site to increase your frequency and page count. But you can never post too much to your site as long as it’s all unique content. Over time, you can build your page count into the thousands of pages which will bring your site more organic free traffic.

5. Ask for Higher Commissions - asking your affiliate Advertisers for greater commissions during the Holidays is a great way to ensure you will maximize your earnings. Some Advertisers may only do this if you have produced a good amount of sales volume in the past, but it never hurts to ask…they can only say no. Most affiliate Advertisers have some room to increase affiliate commissions so you need to ask for a higher payout whenever possible. If they say no or are rude, tell them you will go promote their competitor, which will change their attitude quickly. You can also offer paid placement on your website, blog, newsletter, or social networks. If you have a decent amount of traffic, fans and followers, there are Advertisers that will pay an additional paid placement fee in addition to your affiliate commissions, so that’s a great reason to try to expand what you are doing steadily over time and build the relationship with your Advertisers.

6. Email your list - if you maintain a database of email address, make sure you are messaging your database at least weekly with the newest offers from your affiliate Advertisers. Make sure you are growing your list with email opt-in plug-ins on your site. Take growing your list seriously as it will pay dividends the larger a list it is. You can use services like icontact, constantcontact, or mailchimp to blast your email list. Make the investment in Dreamveaver to edit your HTML, and have a nice HTML newsletter designed which you can use as a template for all your future blasts.

7. Run Sweepstakes and Contests -  running sweepstakes and contests on your website during the holiday time-frame is a great idea because you will gain more fans, Wall postings, and user data from your existing website traffic. Using WildFireApp is a great way to inexpensively run an exciting sweepstakes or contest. If you can get your affiliate Advertisers to supply the prizes even better! You can do anything from giving away a $100 gift card to a multi-prize, mega-contest! This is the best ways to really maximize you traffic, fans, and followers. It’s my #1 recommendation to basically everyone, so make sure to implement a sweepstakes or contest during these pivotal next few months. Let me know if you need any ideas about how to run your promotion effectively!

These are a few Affiliate Marketing strategies you can use to maximize your traffic and commissions during the Holiday Season. I hope it was helpful and let me know if there is anything you want to discuss more in-depth with me. Thanks!

How-to Affiliate Marketing and Internet Marketing Articles

Saturday, April 16th, 2011

Hey all! I decided to put all the recent affiliate marketing and Internet marketing articles here in one post so they can be access easier and shared! Here are some of my recent posts, let me know what you think!

10 Ways to Effectively Market Your Company, Website, or Blog on Facebook

Why RSS Submission and RSS Subscribers are Still Hugely Important to Your Blog

9 Proven Ways to Increase Your Website Conversion Rate

5 Proven Ways to Syndicate Your Content and Articles

12 LinkedIn Tips to Ramp Up Your Business Networking Activities

7 Ways to Maximize Your LinkedIn Social Networking

5 Ways to Ramp Up Your Social Networking

4 Ways to Increase Organic Traffic to Your Affiliate Sites

3 Ways to Increase Your Online Productivity

10 Ways to Social Bookmark & Share Your Blog Posts for Widest Syndication

These are some how-to’s and tips for affiliate marketers and Internet marketers. I hope you enjoy reading them and let me know your feedback or what topics you would like to see me write on. Thanks! :D

Cyber Monday Promotional Tips for Affiliate Marketers

Sunday, November 28th, 2010

Cyber Monday is when online retailers are offering their best deals of the 2010 Holiday shopping season. Every year, millions of Americans flock all over the Internet looking for deals and promotions to maximize their gift shopping budget. But how to capitalize on your Cyber Monday Affiliate efforts and maximize your time? Here are some suggestions to maximize your affiliate marketing activities during Cyber Monday:

1. Post About Cyber Monday Deals – this may sounds obvious but the more pages of content you create on your site about various company’s Cyber Monday deals, the more traffic you will get to those pages and possible referral commissions. Make sure to maximize your Page Titles and Post Titles to be relevant to what people are searching for, i.e. “Cyber Monday Deals on Electronics from TheNerds.net – Save up to 60%” or “Best Gift Ideas for Tweens for 2010 with FashionPlaytes.” These would examples of page or post titles. The on-page content is also really important to getting the organic rankings on the exact search phrase or related searches, so include good, varied, thorough copy on the page to maximize the number of searches each page of your site can get.

2. Share it With Your Community – once you create your post or page, you should spread it around through your own social network (i.e. Facebook, Twitter, Fan Page) and also post it to “bookmarking” sites like Digg, Delicious, Reddit, LinkedIn Groups, and StumbleUpon. This can help syndicate your posts onto more sites and if the articles get popular they can bring in traffic. Also, submitting your content to 3rd party sites like these can get you extra organic listings for the article’s title and content. Definitely encourage your social friends to Like, Comment, and Share your posts on Facebook by asking for it and also do the same to their status updates. By giving other people Facebook and Twitter love they will do the same for you and help it go viral.

3. Message Your Base – If you are accumulating a database of email address through your website, you should most definitely be sending email newsletter blasts to promote Cyber Monday deals from your favorite Affiliate Advertisers. You can also send an email update to your Facebook Fans quite easily. Make sure you are posting status updates daily and your new site posts through your fan page to encourage fans to check it out and click-through. Really try to interact with your Facebook Fans and actively try to build more Fans at every turn. If you are writing post after post, promoting a bunch of Advertiser’s deals you don’t have to be worried about bother anyone because you are exposing them to new offers every time. Try not to post the same thing repetitively unless it’s a tremendous deal or one that has gotten great responses. Otherwise, keep posting more and more Advertiser’s deals to your base and you will gain more traffic from it.

4. Word of Mouth – telling people to check out your website or blog for some great deals shouldn’t be under-estimated. Having a website that can be emailed, told by phone, or otherwise communicated to your friends and family is great because why wouldn’t some shopping online buy through your site when they can get great deals from all the top merchants online? So make sure to tell people to check out your site or blog for some great shopping deals.

5. Beyond Cyber Monday – Cyber Monday is just the start of great deals from online merchants lasting all through December, so make sure to ask you Affiliate Advertisers for deals on a frequent basis. Posting Holiday deals to your sites and blogs on a frequent basis can really build your site’s page count and can get you more organic traffic, so make sure to post as frequently as possible, more frequently the better.

I hope you like these tips on how to maximize your Cyber Monday and Holiday Season affiliate promotions. If you would like to discuss any of these strategies please let us know. Thanks and have a great Cyber Monday and Holiday Season!

6 Holiday Affiliate Marketing Tips for Maximizing Traffic and Commissions

Monday, November 15th, 2010

Hey all..I hope your November is going well! I wanted to put together some useful tips for generating more traffic and affiliate commissions during the busy Holiday shopping season so you can maximize your earnings. Here are some online marketing tips you can use to maximize your efforts:

1. Post about hot gift items – posting about the hottest holiday gift items is a great way to build your site or blog with content people are actually searching for during the Holidays, ex. “10 hottest gift ideas for 2011″ or “What are the top gifts for 2011.” Do your research and depending on your niche there will be a set of hot products that are in-demand this holiday season. Then create pages on your site or blog with good content write-ups about these hot products and use “lists” as well because they tend to be read, such as: Top 11 Tech Gadget Gifts for 2011, 5 Must-have Corporate Gifts Ideas to Impress Your Clients, 8 Innovated Gifts for Your Children. Titles like that can really pull in the traffic. Remember, the more content you post the more search rankings you can garner with each page of your site, so post a lot of pages and fill them with great, keyword-rich content to maximize your SEO benefits.

2. Ask for Special Coupons or Promos – asking your affiliate managers and Advertisers for special deals, coupon promotions, or vanity coupon codes (coupon word matching your site)  for your site is a great way to leverage your site’s branding to market exclusive deals to your traffic, subscribers, fans, and followers. Not all affiliate Advertisers will be able to provide this because they can’t do it for everyone or may not at all due to lack of resources, but you can get lucky with a great promotion sometimes and really kill it. Make sure to get the current month’s deals from the Advertisers you are promoting so the offers in the posts will be compelling and convert higher with your visitors.

3. Ramp-Up Your Social Networking – Make sure you are adding Facebook friends, Facebook fans, and Twitter followers on a constant basis so you have more people to expose your offers, promotions, and pages to. However, don’t crush people with too many offers in a short span or they may get turned off from your suggestions. Don’t recommend something you haven’t tried yourself, however you can make product suggestions and promote really good deals and coupons from merchants you are affiliated with.

4. Post Your Butt Off – Posting tons of original articles to your site or blog (then sharing it all socially)  is the best way to ramp up your traffic in advance of the holidays because by adding frequent posts to your site you can really expand the number of pages you have indexed in Google, Yahoo, ann MSN/Bing which increases the chances your site will rank under various search phrases and bring in more free traffic. Make sure to submit your new posts to Digg, Delicious, and other bookmarking sites to maximize your exposure. Post to 3rd party article directories, link ezinearticles.com, with rewrites of your articles to maximize your organic rankings. I recommend 1-10 posts a day to your site to increase your frequency and page count. Over time, you can build your page count into the thousands of pages which will bring your site more traffic.

5. Ask for Higher Commissions – asking your affiliate Advertisers for greater commissions during the Holidays is a great way to ensure you will maximize your earnings. Some Advertisers may only do this if you have produced a good amount of sales volume in the past, but it never hurts to ask…they can only say no. Most affiliate Advertisers have some room to increase affiliate commissions so you need to ask for a higher payout whenever possible. If they say no or are rude, tell them you will go promote their competitor, which will change their attitude quickly. You can also offer paid placement on your website, blog, newsletter, or social networks. If you have a decent amount of traffic, fans and followers, there are Advertisers that will pay an additional paid placement fee in addition to your affiliate commissions, so that’s a great reason to try to exand what you are doing steadily over time and build the relationship with your Advertisers.

6. Email your list – if you maintain a database of email address, make sure you are messaging your database at least weekly with the newest offers from your affiliate Advertisers. Make sure you are growing your list with email opt-in plug-ins on your site. Take growing your list seriously as it will pay dividends the larger a list it is. You can use services like icontact, constantcontact, or mailchimp to blast your email list. Make the investment in Dreamveaver to edit your HTML, and have a nice HTML newsletter designed which you can use as a template for all your future blasts.

These are a few Affiliate Marketing Tips you can use to maximize your traffic and commissions during the Holiday Season. I hope it was helpful and let me know if there is anything you want to discuss more in-depth. Thanks!

How to Effectively Promote the Karate Kids Affiliate Program

Wednesday, April 28th, 2010

Hello everyone! Here are but a few ideas to promote the Karate Kids home Fitness Affiliate Program. Capitalize on the new movie featuring Will Smith’s son as the newest Karate Kid by promoting this program. Also, since over-weight children in the United States is a large problem, this program is totally in-demand! Not to mention it’s really great product that performs well. This affiliate program can be promoted heavily to the parent, family, home, children, or fitness demographics. Here are some affiliate marketing ideas for promoting this program:

Social Networking – Spread the word through social media like Twitter and Facebook. Tell your social network about the product and link through your affiliate url. You can use Bit.ly to track each posting you do. Use Ping.fm to update all your social networks at once. You can also advertise directly through Facebook here.

SEO Search – Optimize your website or blog for “Kids Workout Programs” or “Childrens Karate Exercise Programs.” Create a dedicated page on your site and talk about the features and benefits of the product. We have “kids fitness” related keywords available for you. You can also write articles about Kids Fitness or anything related to children and working out or staying health and post your site. You can also post articles to article directories with a link back to your site. Contact me for more info on article marketing strategies.

PPC Search – You can set-up keyword campaigns with Google Adwords, Yahoo, or MSN search. You can create a landing page with content and banners to send the traffic to. This is riskier and cost money, so this can be done to compliment your organic traffic once that’s kicking in. Contact me for landing page design help or if you would like to learn more about Pay-per-click search.

Custom Designed Banners – We would love to custom design some banners for you to match your site, in whatever sizes you wish.

We also have a free site building tool you can use to build a blog for KidHomeFitness!

Let us know if you would like to have a conversation to discuss how to effectively promote the Kids Home Fitness affiliate program. We are here to help…and it cost’s nothing. Speak to you soon!